Streaming platforms are overtaking cable TV, and Netflix remains the favorite

Despite the millionaire losses that Netflix has suffered in recent years, a study shows that it is still the favorite of the public, and not only that the streaming platforms They are starting to be more successful than cable television, as the percentage of consumption is higher in these digital services.

As a matter of fact, the small screen is starting to lose strength in the market, because now that there are so many streaming platforms, this type of service is becoming much more popular than cable television, and a new corporate studio nielsonshowed the percentage of consumption and the data confirm this Netflix is ​​still the giant of the market.

In 2022 Netflix started losing millions of users who prefer to pay for another streaming platform, as the market for this service has grown a lot, generating a red ocean in which HBO Max, Amazon Prime Video, Apple TV +, Disney +, Star + , Hulu, Paramount +, VIX + and others begin to compete by creating original content with original content to offer to their users.

The sum of the percentage of consumption of the users of the streaming platforms, gives a total of 34.8% in the viewing time, which exceeds both the percentage of television and cable service, thus positioning the streaming platforms among the favorite in the United States , specifically in July 2022.

This results table shared by Varietywith company data nielsonreveal that Netflix remains firm as the market favorite, with a total of 8% of total consumption in the month of July in the United States, competing with 3% of Amazon Prime Video, 1.8% of Disney + and 1% of HBO Max.

The public prefers to choose what to see and when to see it

While the percentage of TV and cable services, combined, exceeds that of streaming platforms, the truth is that they are starting to grow in the market at a rapid pace, which reveals that users prefer to choose what to watch and when. , instead of turning on the TV and enjoying what the small screen has to offer.

One of the most important revelations from this table is that, despite the dire situation Netflix finds itself in due to its millionaire losses, it is still the streaming platform with the largest number of viewers in the United States, which makes it clear that it has the opportunity to redeem themselves and establish themselves as the strongest on the market.