The Netflix crisis had already been talked about, in fact, a month ago there was talk of layoffs that joined previous staff cuts, resulting in a total of over 450 affected by the uncertain situation of that platform. Then it was announced that July quarterly results would provide more specific data, figures that Netflix has already confirmed. As suspected, its loss of subscribers has been very notable, but it is far from forecast. The situation indicated a march of 2 million subscribers that was finally left at: half.
Reed Hastings, co-CEO of Netflix, tells it, reflecting on the report collected in IndieWire. 970,000 subscribers have lost this platform which plans to add 1 million in the coming monthsWell, in the aforementioned house they are optimistic for the rest of the year and defend that the trend will change. Bearing in mind that much more defeat forecasts than for the quarter turned out to be, Hastings cites his originals as the main attraction for viewers, eventually confessing that there was a clear savior: “Stranger Things”.
“Looking at the quarter we see that we are doing very well in terms of content, of course. ‘Ozark’, ‘Stranger Things’ … We have released many titles which have led to many views. We are also improving everything we do in marketing, improving service, marketing … All those things that slowly bear fruit.“.
“If we could simplify by citing a single series, we could say that ‘Stranger Things’ [nos ha ayudado mucho], even if we are talking about losing 1 million instead of 2 … so our excitement is contained by the fact that these results are “less bad” “.
Salvatore but at what price?
The success of ‘Stranger Things’ is undeniable, in fact its fourth season is going for 1.2 billion visualized hours between Vol. 1 and Vol. 2, so it’s not hard to get on the Hastings hypothesis bandwagon. But the fact is although this series has become the main attraction for many subscribers, its last season was: very expensive.
Ted Sarandos, co-CEO and content manager, tells it, ensuring that “Stranger Things” has suffered the economic impact of COVID more than any other. “That series was particularly impressed by COVID due to its young cast, the size and scope of the production, and the multiple locations in which it was filmed. It took a huge financial effort to finish it.. This situation was one of the reasons why we decided to split the season in two. “.
Source: E Cartelera
