Universal must be incredulous and Sony … died of envy. Both studies have experienced in recent months what it means to be a trend on social networks with very different effects. “Morbius” inspired the more than popular meme “It’s Morbin ‘Time,” which its distributor interpreted as a renewed desire among viewers to go to the cinema to enjoy the aforementioned film starring Jared Leto. Unfortunately, this viral trend was not reflected at the box office and Sony had to revive the failure in theaters. of the film focusing on yet another ‘Spider-Man’ ‘villain’.
Now it turns out that the opposite is happening at Universal, well, they haven’t been seen in another one. The #GentleMinions fashion spreading like wildfire on TikTok is forcing numerous groups of teenagers in suits to plant themselves in the cinema to enjoy “Minions: The Origin of Gru”. Thus, this proposal for children / for the whole family is suddenly collecting an unexpected audience that does not stop playing, on the contrary, it begins to generate some other problems for theaters. And it is that the steps to follow to score a 10 video annoy the rest of the viewers, that is they conflict with the film’s initial target audience, which is beginning to translate into bans by some cinemas. In addition to posing in full suit, fans complete their montages by cheering with enthusiasm during specific moments of the screening. hence the “clamor” that not everyone likes.
According to GamesRadar, Odeon cinemas already display signs warning TikTok users that they are not welcome, and a spokesperson for that US chain told Indy100 that “due to some accidents” which were produced in its halls over the weekend, in the end they chose “restrict access in certain circumstances”. On the contrary, of course, Universal has decided to ‘join’ the trend launching a tweet on their social networks through which they celebrate and thank the support of these loud fans.
Theaters begin to ban #GentleMinions groups from entry due to “recent disturbances”# minion2 pic.twitter.com/KK7v46pJvN
? Desire for culture? (@CultureCrave) July 4, 2022
* “The cinemas are starting forbid entry to #GentleMinions groups because of the hustle and bustle they cause”.
to all who show up @minion in a suit and tie: we see you and we love you. ?
? Universal Pictures (@UniversalPics) 1 July 2022
* “To all of you who go to the cinema to see ‘Minions: The Origin of Gru’ with your costumes: we see you and we love you”.
All a box office success
Whether it’s for the family plan or the viral one, ‘Minions: The Origin of Gru’ it hasn’t stopped making money since its premiere on July 1st. This lighting animated film It took about $ 125 million in the domestic market in its first weekend, four days of bridge in the US usually showing impressive box office data. The Independence Day of the United States then closed with the new Minions snatching “Transformers 3: The Dark Side of the Moon” the most powerful premiere position of that weekend.
In Spain, on the other hand, ‘The Origin of Gru’, with its 3.6 million euros, It is already the third best premiere of the year behind “Doctor Strange in the multiverse of madness” (€ 5.6 million) and “Jurassic World: Dominion” (€ 4.6 million).
Source: E Cartelera
