Netflix will have a cheaper plan but with commercials and commercials like on TV

In recent months, and for the first time in its history, Netflix has lost subscribers to its streaming platform. However, the company’s response was to come up with a new, cheaper plan, but in return it will have some advertisements, as if it were the television of a lifetime.

For some months it has been rumored that Netflix will have a cheaper plan to compete in the market, which other streaming platforms have started eating it. And now, as revealed by the company’s CEO, Ted Sarandos, Netflix is ​​in final talks with its advertising sales partners to put together a more affordable subscription.

According to information from The Hollywood Reporter, Sarandos said they have two goals they want to achieve with their new plan, the first is retrieve users who have left Netflix, after the announcement of the price increase. And secondly, to position itself in the market again.

The CEO’s intentions are in fact to compete with television, which is why his new model aims to attract that 10% of those who consume this content, and increase it, since “there is a lot of room to grow” in that market . So your next step would be to bring your plan closer to these users who are familiar with this type of programming.

The new ad-supported plan for Netflix subscribers

Furthermore, Sarandos made it clear Netflix’s new ad-supported plan will be completely separate from current plans and pricing streaming service. Therefore, users who already have one of these will not have advertisements or commercials at any time during their experience within the streaming platform.

However, no details have been given on the price this new plan will have, however, taking into account that currently the cheapest is $ 139 Mexican pesos, the The price of the cheapest Netflix plan may be under $ 100 pesos, according to estimates. And finally, information leaked by the New York Times ensures that it could arrive at the end of 2022.

More details on the interface, where the ads will appear, as well as the price and when this new cheaper Netflix plan will be available are expected to be revealed in the coming months. Therefore, we will have to be careful to know if it will be able to compete in the streaming platform market.