As of Sunday, 88% of viewers felt “very or somewhat comfortable” going to the cinema, one percentage point higher than a week ago and reaching a new high, according to the latest NRG data released by the National Association. of Movie Owners. .
This compares to 65% in January at the peak of the Omicron variant.
According to NRG, viewers over the age of 35, the slowest demo to return, reached a record comfort level of 86%.
The increase in Father’s Day was caused by men under 35 (+ 4.92%) and women 35+ (4.87%). The last three common questions recorded a comfort level of 87%, resulting in the most stable three-month period since it hit Covid.
The percentage of viewers who say they are “very comfortable” is 50% higher than a week ago, but is lower than last week’s record of 52%.
Summer box offices are booming, with June at $ 648 million today, making it the second most profitable month of the pandemic. The first half of the year will exceed $ 3.5 billion, which is 60% of the pre-pandemic average.
About 55% of respondents believe Covid is “improving” a week earlier, while 7% say it is “getting worse”. Covid is spreading quickly everywhere, especially in the south and west. It’s not covered much in the news – it’s outclassed by headlines on inflation, war, and January 6 hearings. There is less correlation between Covid’s sense of direction and the level of comfort in going to the movies.
Market research giant NRG conducts polls three times a week following a viewer poll that began with the Covid crisis and made public at the request of NATO. Its sample is a mix of regular and frequent viewers, so anyone would typically watch one to three movies a month before the March 2020 pandemic.
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Source: Deadline
I am Anne Johnson and I work as an author at the Fashion Vibes. My main area of expertise is beauty related news, but I also have experience in covering other types of stories like entertainment, lifestyle, and health topics. With my years of experience in writing for various publications, I have built strong relationships with many industry insiders. My passion for journalism has enabled me to stay on top of the latest trends and changes in the world of beauty.
