The conversation around the AI in entertainment is far from refreshing. A few days after the controversy that broke out on the “actor” Tilly Norwood, producer Andrea Iervolino revealed The sweet lazinessA film not only fueled by artificial intelligence but directed by it.
The project is credited to a “director” by Ai Noto as Fellinai and, according to Igerino, marks the beginning of a completely new era in the cinema.
The story is set in the year 2135, the sweet idleness provides for a future in which automation has replaced almost all human work. Only one percent of the population still works, carrying out their work as symbolic acts in a society in which all the others enjoy an infinite free time. The official synopsis makes fun of a surreal and poetic background:
“The sweet laziness depicts a tomorrow in which only 1% of humanity still works, transforming the work into a symbolic ritual, while the rest of the population lives in freedom and free time provided by the machines. Among the facilities of the cathedral, the mechanical clowns and surreal processions, the latest workers” become the final masks of a humanity that lies the insolence of work “.
Irvilino explained that the film is “designed to celebrate the poetic and dreamlike language of the great European cinema” while he is led by Fellinai. He added: “For the first time, the traditional roles of the film industry are redefined”.
However, Iervlin is not taking a step back. He describes his position as “human on the loop”, which acts essentially as a creative supervisor who supervises and maintains consistency in Fellinai’s work.
“Andrea Iarvilino assumes the new role of the human loop-the supervisor and the human producer who guides, monitors and guarantees the creative and production consistency of the artificial intelligence process,” he said.
This mixture of humans and machines is something Irvilino seems particularly proud of. “With” The Sweet Identiness “we celebrate the beginning of a new chapter in the history of cinema.
“Our vision is simple and at the same time revolutionary: to combine human sensitivity with the creative power of artificial intelligence in order to tell stories that no one has ever imagined before.
“Fellinai is a director who never sleeps, while the actor+ is a company of actors who live beyond the screen. It is the future, but also a return to the original poetry of cinema.”
The cast of The sweet laziness It comes from Actor+, an agency of digital talents within the company of Andrea Iarvilino. The real artists lend their similarity and personality, which are then transformed into characters led by the AI. The company says that these “digital humans” will not only exist in the film but will continue to “live” online.
“These digital actors, born from the union of human presence and generative technology, will not only exist on the screen: they will continue to live beyond the film, through social media, opinions, interactions and personal content.
Andrea Iarviline’s company defines this new dimension as an existence of Digital Human, the “social and narrative existence” of the digital actor in the real and online world. “
It is difficult not to notice the times of this announcement, landing immediately after the tumult of the actor AI of Tilly Norwood and among the tensions of the sector around the AI during recent strikes.
In addition, the first looks at the film reveal that a strange quality of artificial intelligence, with soft animation and strange and surreal visions that do not seem fairly right.
Iiverlino insists that this is not designed to replace traditional cinema but exist by his side. “I would like to clarify that this new production approach – led by an artificial intelligence agent as a director, with the involvement of digital actors created by real people and applied to this project – does not intend to replace traditional cinema. It is rather an alternative method of creation.”
If the audience embraces him or refuses him, The sweet laziness It is already pushing the conversation on artificial intelligence in the film on a completely new level. If you want to see how Fellinai’s vision appears, the trailer is already online and you can watch it below.
I am not impressed.
By Joey Gour
Source: Geek Tyrant
Lloyd Grunewald is an author at “The Fashion Vibes”. He is a talented writer who focuses on bringing the latest entertainment-related news to his readers. With a deep understanding of the entertainment industry and a passion for writing, Lloyd delivers engaging articles that keep his readers informed and entertained.
