Because Marvel, DC, Lucasfilm and others are sitting outside the San Diego Comic-Con this year

The era of the jaw cot room has surprised the comic-con di San Diego is fading. Marvel Studios, Lucasfilm, Warner Bros./dc Studios, Legendary, Sony, Lionsgate and Paramount are jumping this year’s event, leaving the famous Hall H with less show and a wild chaos than we expect.

According to a new report by The Wrap, this year all these studies have opted for the cinematographic panels, and mostly it depends on two things: timing and costs.

“I think it is expensive to go and difficult for the movies to really tick there and move the needle,” said a top marketing marketing manager. “It looked like a must.”

The theatrical versions are dripping instead of paying, and also the few main titles such as Superman AND The Fantastic Four: First Steps It will already be in cinemas when the comic goes around. Neither Marvel nor DC have a significant release of films on the calendar until 2026, making it difficult to justify the expense of six digits for a splashy event without a tangible return.

When studies go great, it really adds up. An employee has revealed that even a standard Hall H presentation with exclusive films and cast appearances can cost “hundreds of thousands of dollars”. This is before taking into account things such as talents taxes, hotel accommodation, plane tickets and full glam team.

“For the biggest stars, it really becomes very expensive,” said another marketing manager. “Hair, make -up, styling and first -class accommodation can add hundreds of thousands of dollars more to the account.”

Last year, DC Studios completely skipped the convention, only with Commandos creature In active production. This left the door open for Marvel Studios, who delivered a bomb burner panel closed by the bomb that is that Robert Downey Jr. would return to the MCU as Dr. Doom Avengers: Doomsday AND Avengers: Secret Wars.

But this year, both Captain America: Brave New World AND Thunderbolts* Delindued, and studies are now rethinking if the comic panels still offer the type of impact they used to.

DC is not totally absent because they are bringing Pacifier Season 2 to the scammer, but fans hope for a deep dive James GunnThe restarted DCU will have to wait. According to the relationship, Supergirl He should have the spotlight at an autumn convention, probably the comic with New York in October.

However, it is not a complete ghost city. Universal Pictures is bringing two films to Hall H, while Amazon MGM Studios is preparing a panel for Hail Mary project. Disney and Studios of the 20th century will present themselves Tron: Ares AND Predator: BadlandsSo there will still be a lot to see, but not with the usual chaos MCU and DCU.

As for the people who manage the Comic-Con? They are not sweating it. “While we hope that every study or network can participate every year, we know that it cannot always be the case,” he said David GlanzerChief Communications and Strategy Officer for San Diego Comic Convention. “And if there are some who cannot do it this year, we will be here in 2026 and we will look forward to their return.”

So yes, this year it will be a cold year that will seem quieter. But this only means that the next moment of the Big Hall H is saved for something even bigger along the line.