Marisa Liston, Head of Marketing at Lionsgate, and David Edwards, Vice President, Are Leaving

Marisa Liston, Head of Marketing at Lionsgate, and David Edwards, Vice President, Are Leaving

Special: Deadline has learned that Marie Liston and David Edwards, Lionsgate president and vice president of theatrical marketing, have resigned. Lionsgate’s search for a new Chief Marketing Officer is urgent.

Liston joined Lionsgate in 2019 as EVP Promotion, responsible for supporting public campaigns. John Wick: Chapter 3 – Parabellum, Blades, Fallen Angels, ShualeiAnd other hits. Last August, he was promoted to president of World Marketing, which oversees marketing campaigns. American Underdog, MoonfallY The unbearable weight of immense talent.

Edwards is a ten-year veteran of the studio, who grew up in the studio’s strategic and digital marketing departments.

In times of constant change and unpredictability, and as we continue to align our company with our ever-evolving business goals, Marisa has been an inspiring and creative leader, said Joe Drake, president of the Lionsgate Motion Picture Group. We miss Marisa’s colleague and are sorry she has decided to leave.”

Prior to Lionsgate, Liston was a 17-year veteran of Sony Pictures, most recently serving as Vice President of Inside and leading Sony’s major campaigns, including an Oscar-winning animated feature film. Spider-Man: Into the Spider-Verseuntil Jumanji: Welcome to the Jungle, Venom, Hotel Transylvania 3, Spider-Man: HomecomingY peter rabbit, among others. Over the years, he has been the defining public relations architect in Roland Emerich’s last four James Bond films. 2012, Men in Black 3, street jump dealership, Looper, This Is The End, Zombieland, Talladega Nights: The Balad of Ricky Bobby, Super Villain, Sausage Party, Interview, Zero Dark ThirtyY The Da Vinci Code, among others. Prior to joining Sony, he worked as a personal advertiser at Baker-Winoker-Ryder and briefly worked at 20th Century Fox.

It was announced that Edwards was promoted to EVP Global Marketing in March, but we learned that he has been in this role since last August. His award-winning work included responsibility for strategic and digital marketing efforts across all of the studio’s marquee series and major theatrical films since 2012. He has worked with top talent in a wide variety of startups, including creative advertising. Digital marketing and social media, technology partnerships, branded content integration and international marketing were also important in S campaigns.Piral: from the book Saw, shooter guard Paul Feig movies an easy favorite, ტოEutokebes dealership, hitman Y cutting back.

Prior to Lionsgate, Edwards worked in digital media management at a Beverly Hills-based social media and digital creative agency. While there, she helped set up a movie marketing department that worked on creative social media campaigns for the studio’s many clients.

Lionsgate’s upcoming list includes franchise projects such as: John Vick: Chapter 4, The Hunger Games: The Song and the Snake Ballad, consumables 4Y ძ Dirty danceAmong others.

Source: Deadline

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