The latest version of Marvel, Thunderbolts* It is a great film and a success for Marvel and Disney and is positioned as a symbol of a wider gearbox in the strategy.
According to Disney’s CEO Bob IgerThe film represents a turning point for Marvel, while the company returns towards theatrical releases led by quality after years of overload of streaming content.
In a recent call on profits with Wall Street analysts, Iger has reflected on the recent false steps of the study, admitting openly:
“In our zeal to flood our streaming platform with more content, we turned to all our creative engines, including Marvel, and we made them produce much more”.
That flood of content, mostly pushed under the former CEO Bob ChapekThe leadership was to guide Disney+subscriptions. But for many fans and critics, it has come to the cost of creative consistency. Iger explained:
“Over time we also learned that the quantity does not necessarily generate quality. Frankly, we have all admitted to ourselves that we have lost some attention by doing too much.
“Consolidating a little and having a Marvel concentration much more on their films, we believe it will translate into a better quality. I think the first and best example of this is Thunderbolts*.”
Thunderbolts* has a strong opening weekend and has been welcomed with even stronger reviews, a better buzz of the public and the feeling that Marvel could recover her support.
Not long after the release of the film, Marvel and Disney have relegated lightning to the lightning* as “The New Avengers”, to maintain the Hype train rolling, and it is clearly an attempt to convince more people in theaters watching the film that could have been deactivated by Thunderbolts* title.
As a question about the broader list arriving, Iger said that it is “the best I have seen” since 2019, that it has been a year that includes Avengers: endgame And several billion dollar shots under Marvel and Disney’s umbrella. This is a high bar, but Iger’s trust shows that it has a renewed attention to the creation of theater theaters instead of chasing the streaming volume.
The correction of the Marvel course is also part of a wider Disney recalibration. Other divisions such as Lucasfilm, Pixar and Disney’s internal animation team are also taking back on a heavy series in series to focus more on impact theatrical releases. This change of strategy was in motion from Iger’s return as CEO in November 2022, following the expulsion of Chapek.
In March 2023, Iger gave a first suggestion in this direction, saying: “Do you need a third and a quarter, for example, or is it time to contact other characters?” Thunderbolts* Iger’s answer seems to be.
Via: deadline
By Joey Gour
Source: Geek Tyrant
Lloyd Grunewald is an author at “The Fashion Vibes”. He is a talented writer who focuses on bringing the latest entertainment-related news to his readers. With a deep understanding of the entertainment industry and a passion for writing, Lloyd delivers engaging articles that keep his readers informed and entertained.
