Are the electric state budget of budget: are large budget streaming movies sustainable?

The Russo Bros. ‘ Last show Netflix, The electrical statusIt arrived with a price of $ 320 million $ 320 million. This is more than the combined budgets of the last 10 Oscar winners for the best film. Yet, despite the enormous investments, the film landed with a sad soundtrack of 14% on rotting tomatoes.

The biggest question is not if The electrical status It was worth it, even if it was not, it is if Netflix and other streamers can continue to pay the successful budgets for films that do not have a theatrical box office to justify the cost.

Joe AND Anthony Russowhich previously had directed Avengers: endgameOne of the films with the largest collection of all time was at the forefront of great budget cinema. But they too are not sure that this type of expense is sustainable for streamers.

When we talk to Thr, Joe spoke about how streaming services promote content, regardless of the budget, saying:

“They attribute the same algorithmic attention to something on which they spend a lot of money as something on which they spend very few money. With that model, you should probably do everything for an average number, right?”

He added: “Logically, it probably does not make much sense to continue spending that way, but I think they could – because people still believe in ambition. The managers still believe in ambition. People still want the brand that derives from ambition.

“They still want that sexual appeal that comes with ambition. So I still think you will see some of those pop through, but I don’t think it will be a healthy part of the business model “.

You can still tell ambitious stories without spending over $ 300 million! It is simply stupid, especially for a film that has a bad story and a script.

Anthony Russo continued to say itThe electrical status It was a “great test case” for the way streaming platforms manage cinema at the level of events.

“The struggle is that you can emit streaming [film] When they do not create any sense of special place in terms of how they present themselves to the public for a film to say that it is an event – and they do not leave the wider market to declare that an event.

“But they tried to use the tools they have available for this movie, and we tried. So we’ll see how to play, we will see what it does for Netflix and we’ll see where everything goes.”

Well, we all know that it is not going well for The electrical status.

Netflix’s approach to great budget films was Hit-O-Miss. Movies like Red warning AND Gray man (Also directed by the Russos) have boasted casts dotted with stars and enormous production values, but their long -term impact on the platform remains questionable.

Without the revenues of the box office, Netflix measures success through the commitment of subscribers, but also the metric one remains a dark and constantly evolving goal.

In case of The electrical statusThe Gamble is not just that the film is successful, it is the fact that the public takes care of the events of events when they go directly to streaming.

Without theatrical exclusivity, no real marketing thrust outside the Netflix bubble and a critical reception largely negative, it is right to ask whether this huge investment will be seen as a victory or only another expensive empty experiment.