‘Mean Girls’ Looks Heavy at MLK Weekend Box Office With Over $27M Open – Early Outlook

Paramount’s reboot of Mean girls Arrived at the shell today and let’s just say it’s not just hot with the cool girls. With exposure alone reaching double digits among older and younger women over 25, the film adaptation of the Tina Fey-penned Broadway musical is expected to earn more than $27 million during the four-day MLK holiday.

Remember, audience polls are the unaided part where respondents organically name a movie title they’d like to see, rather than being asked by a pollster. It’s clear here that the Mean Girls brand is extremely strong. Paramount is just starting to get them Mean girls The campaign runs for three weeks before the picture opens on January 12.

A $27 million or even $30 million opening is a good start for a comedy aimed at women in the post-Covid era. Also keep in mind that there are several Christmas titles that have not yet been obtained via tracking, such as: Aquaman and the Lost Kingdom And The color purpleSo for a film like Mean girls Breaking through the struggle is a looker. Mean girls It was originally going to go straight to Paramount+, but Melrose brought that distribution strategy to the big screen.

A young, twisted genre picture was released earlier this year M3GAN It opened to $30.4 million pre-MLK and went on to a four-day holiday run of $21.7 million. Although this film doesn’t exactly have the exact composition as it is an original pre-Covid horror film Pitch perfect 3 It is one of them that earned $26.4 million over the four-day Christmas weekend in 2017.

Directed by Samantha Jayne and Arturo Perez Jr Mean girlsNew student Cady Heron (Angourie Rice) is welcomed to the top of the social food chain by the elite group of popular girls called “The Plastics”, ruled by sly queen consort Regina George (Reneé Rapp) and her cronies Gretchen (Bebe) become . . Wood) and Karen (Avantika). However, when Cady makes the big mistake of falling in love with Regina’s ex-boyfriend Aaron Samuels (Christopher Briney), she finds herself in Regina’s sights. As Cady sets out to defeat the group’s top robber with the help of her outcast friends Janis (Auli’i Cravalho) and Damian (Jaquel Spivey), she must learn to stay true to herself while navigating the deadliest jungle ever navigated: school Also the lead role in the film Mean girls Alumni Fey, Tim Meadows. Jon Hamm, Jenna Fischer, Busy Philipps and Ashley Park also star.

First the ticket sales started Mean girls last week. The On Wednesdays Wear Wear Pink Early Access screening event will take place on January 10 before the film opens in select theaters nationwide at 7 p.m.

Paramount celebrated Mean Girls Day on Oct. 3 and delighted fans today by releasing the original 2004 film on TikTok — in 23 parts. October 3 was also Mean Girls Day and National Boyfriend Day. The studio developed the TikTok handle for Mean girls organically to nearly half a million.

Meanwhile, Bucket Lister’s City Guide, the platform for finding the best things to do in US cities with a reach of more than 15 million, is planning a new Experience with mean girls. After the viral sell-out success of the Malibu Barbie Cafe And Golden Girls KitchenThe brand is giving fans the opportunity to experience North Shore High School like never before on January 12th in LA and January 19th in NYC.

The Mean Girls Experience will be a fast-casual, cafeteria-style restaurant with a chef and menu cook Semifinalist chef Becky Brown, including the Brand Book Burger SlidersThe Steak Caesar Salad, And 1 3 5 Acai Bowl as well as desserts such as the cold ones Brownie, Rainbow + Smile Cake, Is butter a carbohydrate? Cookies, and this Get strudel.

The original Mean girls Film directed by Mark Waters, written by Fey, based on the novel by Rosalind Wiseman; grossed over $130 million worldwide, ending the careers of Rachel McAdams and Amanda Seyfried while also scoring a blockbuster for Lindsay Lohan.