EXCLUSIVE: The Amazon MGM comedy The outsider move from its planned January 26 theatrical release to an exclusive Prime Video debut in homes that day in more than 240 countries and territories around the world.
Snoop Dogg, lead actor and producer for the Charles Stone III-led ensemble, announced the news on his social media channels today and released the first red tape trailer, which you can watch below.
Amazon MGM remains committed to theater and has long plans for it; their latest special hit Salt burns the third weekend saw a stunning -10% drop at the box office; This picture now has a current domestic gross of $7 million. R-rated live-action comedies have been challenged at the box office lately Get lost ($24M DBO), Like a boss ($22M DBO), Turn black ($18M DBO), joyride ($13M DBO), The machine ($10 million DBO) and house party ($9M DBO). Therefore it was decided to do it The outsider Play on Prime Video for the widest possible audience.
The synergy of Amazon verticals such as TNF, Amazon Music, Twitch, etc. will be essential Underdog‘s marketing campaign. This ties into Snoop’s social media reach of 193.5 million, a brand in its own right that goes beyond music (in terms of apparel, snacks, cereal, animation, etc.).
Written by Danny Segal and Isaac Schamis, The outsider follows Jaycen “Two Js” Jennings, an occasional former professional football player who hits rock bottom and is sentenced to community service as the coach of a wayward pee-wee football team in his hometown. He manages to change his life and rediscover his love for the game.
The film stars Tika Sumpter, Andrew Schulz, Mike Epps and George Lopez.
Producers are Kenya Barris, Mychelle Deshamps, Jonathan Glickman, Constance Schwartz-Morini and Snoop Dogg.
There are currently no other major film screenings on January 26. There are several arthouse releases, including Sony Pictures Classics’ The farmers and focus functions’ Home helps for beginners.
Here’s the news from Snoop Dogg:
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Source: Deadline
Bernice Bonaparte is an author and entertainment journalist who writes for The Fashion Vibes. With a passion for pop culture and a talent for staying up-to-date on the latest entertainment news, Bernice has become a trusted source for information on the entertainment industry.
