‘The Flash’ breaks a negative record, sinks at the box office and could be worse

DC Comics’ most famous lightning speed is having a dark time on the big screen. The Flash suffered a huge drop at the US box office during its second weekend in theaters, grossing just $15.3 million after a disappointing $55 million opening.

This shot means that The Ezra Miller-starring film experienced the biggest second-weekend box office slump in DC historywith an alarming drop of 72.5%, thus surpassing the previous record set by The Suicide Squad during the height of the pandemic.

However, if we dig deeper into superhero movie releases and dig deeper, Barry Allen’s Story ranks second for worst first-second weekend drop in movie history within this film category. , second only to Morbius, the film about the Spider-Man villain with Jared Leto.

Despite these disappointing results, not all the news is bad for manufacturing. The Flash has achieved a certain level of success in different countries around the world. In China it managed to raise $13.7 million dollars, while in Mexico it reached $8.7 million dollars.

In the UK it raised $5.4 million, in Brazil $3.4 million and in Spain $1.3 million. These figures show that the film has had some acceptance in some international markets, though that’s not enough to make up for its poor performance in the United States.

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Movies based on comics have fatigued the audience

Despite a global gross of $210 million, The Flash faces a major challenge. The film must double that amount to be considered profitable.. However, with a 72.5% drop in the box office between its first and second week of release, hitting that target seems next to impossible. The film is struggling to stay afloat amid stiff competition and the prospects for a recovery are uncertain.

Some experts suggest that the saturation of the superhero genre may have influenced the poor performance of The Flash. In recent years, we’ve seen a surge in comic book-based movies, which has led to a kind of audience fatigue. Additionally, the lack of positive critical reception may also have played a significant role in the film’s failure at the box office.

The release strategy may also have been a factor in the outcome. With the pandemic still present, many viewers continue to choose to watch movies from the comfort of their homes, through streaming platforms.

This has led to a decline in theater attendance and increased competition for films hitting theaters. The Flash could have benefited from a hybrid release approach, where it was offered both in theaters and on digital platforms, to reach a wider audience.