‘Air’ is the true story behind Ben Affleck’s acclaimed film

In early April, a new film created and produced by Ben Affleck and Matt Damon’air’, a film that since its announcement has revealed that it is based on true events, because it is a production that shows what is behind the creation of the legendary Jordan sneakers, however for many the true story is more complicated than what appears in the movie .

Many critic specialists in the film industry have pointed out that the film of ‘air’ by Ben Affleck and Matt Damon It’s nice, but it idealizes the history of the creation of the legendary sneakers, showing how two executives of the Nike company, during the 80s, did a great job to convince the then future NBA star, Michael Jordan, thus obtaining one of the most important agreements in the history of footwear and sport.

In real life Nike during the 80s was practically considered a third party company in the footwear and sports sector, a period in which it began to have losses because it was listed very little on Wall Street, so in addition to wanting to revolutionize sport and business, in reality he was looking for salvation.

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On the other hand, it has been commented several times by NBA analysts and historians, that Michael Jordan He wasn’t interested in making a deal with Nike in the ’80s because, as the tape says of ‘air’, the future basketball star wanted to be sponsored by Converse or Adidas, the two shoe companies that dominated sports shoes at the time.

For this reason, during the first meeting of Nike executives, Michael Jordan flatly refused any deal, even turning down $500,000, an amount that far exceeds any other NBA advertising contract, until the young Chicago player got an offer of $2.4 million over several years, plus 25% of each sale, when he agreed to become the face of this company.

‘Air’, Ben Affleck’s interpretation of the ‘Jordan’ story

For many experts in the field, the story of the creation of Air Jordans, while it is true that it is a significant moment in the history of sport and footwear, unlike what It idealizes Ben Affleck’s film, It is a time when greed was decisivesomething that for many does not present this film in theaters.

Anyway, ‘air’ It has been described as an interesting and recommendable filma production that has already become one of the most watched films in the month of April, which is about to receive some awards in the following months, so without a doubt this adaptation of a real event is one of the blockbuster films released in theaters during 2023.