Change of strategy at Disney: quality over quantity and more new characters in the Marvel Cinematic Universe

The Walt Disney Company continues to look for a way to steer the ship after the company’s latest accomplishments, which ended up costing Bob Chapek his head as CEO. The House of Mice has asked Bob Iger to return to serve as CEO for a few more yearswith the aim of calming investors and recovering the aura of number one they had achieved during his tenure, marked by the acquisitions of Marvel Studios, Lucasfilm or 20th Century Fox. Iger recently spoke about his plans to bring Disney from new to be the king of the show.

The main measure it intends to take is that less is more, prioritizing quality over quantity: “I am very happy with the support that is coming to me from the content creators of the company, it is meaningful and real, and it comes in the form of a reduced spending on content, be it series or film. Costs have skyrocketed massively and unfathomably in my opinion. Everyone agrees with this. We also need to figure out what volume we need, reduce how much we do.”. Its goal is to be more like HBO of yesteryear: “I think HBO demonstrated this well in its glory years, when high-quality programming made a big difference and not volume. And since streaming platforms demand a lot of volume, one has to wonder if this is the right direction or if one could be more selective.also…sometimes i used the word judicious, but i guess i would be more picky about what you do, focusing on quality and not volume.”.

These cuts have already been evident in the ‘Star Wars’ franchise ever since the results of ‘Han Solo: A Star Wars Story,’ which Iger once again described as “disappointing”. He admitted that the pace of the releases of the saga had been “a bit too aggressive”Hence the slowdown. But it guarantees: “We continue to develop the ‘Star Wars’ films. We make sure that when we make one, it’s the right one.we are careful”.

The New Avengers

The Marvel Cinematic Universe will also be getting some adjustments, though Iger said that’s the problem “It’s not necessarily the volume of Marvel narrative, but how many times do we draw water from the well of certain characters again”. Think that they launch too many sequels of well-known characters, which have done well at the box office so far, but which give the feeling that the MCU is stagnant: “Need a third or fourth movie (of the same character)? Or is it time to turn attention to other characters? There’s nothing inherently wrong with the Marvel brand. I think we have to look at the characters and the stories that we’re exploiting. If you look at Marvel’s trajectory over the next five years, you’ll see a lot of new things. We will go back to the Avengers franchise, but with a different Avengers team, for example.”.

The Disney CEO was also very critical of the strategy pursued with Disney+, with which he remains optimistic, but underlines: “We have to better rationalize our costs and obviously we have to attract more subscribers”. You feel that the subscription pricing strategy was not the most appropriate, highlighting a “log out” between what they spent creating content and what they charged users. Which doesn’t sound very encouraging for customers, as they had already noted in February that they had lost a few subscribers with the launch of the ad-supported version of the platform, which inherited the price that Disney+ had hitherto had without ads, increasing the subscription for those who do not want advertising.

Iger also revealed that he doesn’t rule out renting content from other companies and even creating titles designed to sell licenses: “If we get to a point where we need less content for platforms and we still have the ability to produce that content, why not use it to grow our revenue?”. Sure, ensures that its most powerful franchises will continue to be exclusive to Disney+, Hulu and other corporate services.

However, still consider her company “the most powerful brand in family entertainment” AND ensures that viewers will be aware of this power when they go to see ‘The Little Mermaid’ in cinemas starting May 26