‘Lockwood Agency’ debuts with almost no promotion on Netflix and wins unanimous acclaim from critics and audiences

That Netflix has always focused more on quantity than quality is no secret for its users. Neither secretive nor unreasonable considering that its case is not that of Disney+ or HBO Max, Netflix does not have a solid pre-existing catalog to act as a mattress while new proposals are developed in depth. This is undoubtedly one of the reasons that gave rise to the launch of some questionable series/films, and the first “porrillo” of many proposals. Therefore, it is common for viewers of the platform to come across “unexpected” additions.

It is the case of ‘Lockwood Agency’, a series that just debuted with virtually no promotion. Not a measly tweet on Netflix’s social networks outside of its country of production. In other words, since it is considered a “local” proposition, it is not mentioned in the US account, nor in the Spanish one. However, inside @NetflixUK It is featured prominently with numerous retweets reflecting support from British critics.

But the truth is that to the rest of the world the ‘Lockwood Agency’ simply appeared, and did so to tremendously win over the four cats who decided to hit the game without any preemptive incentive of any kind. Now several media headlines highlight its 100% on Rotten Tomatoes, a percentage that perhaps wouldn’t be so splendid with a wider sampling of opinions from both critics and audiences. Or the same yes. The enthusiasm of specialized magazines such as Empire Magazine or The Guardian certainly cannot be underestimated, media that evaluate this novelty with a generous 4 out of 5.

‘Lockwood Agency’, television drama based on novels for teenagers born from the pen of Jonathan Stroud (who, among other things, he is delighted with adaptation), is set in a London plunged into a ghostly epidemic. Not only do a torrent of ghosts roam freely haunting the streets of the UK capital, but they do spreading danger with their power to kill anyone they come across, except children. Hence, numerous organizations have used teenagers to curb this evil, all supervised by adults.

Everyone? Not. Amidst the chaos emerges a tiny company made up of three young men determined to become the ultimate ghost hunters.. Anthony (Cameron Chapman), founder of the aforementioned agency determined to stand up to the big shots, signs Lucy (Ruby Stokes) after she responds to an ad in the newspaper, and so, along with George (Ali Hadji-Heshmati). a team that will stand out hand-in-hand with the emerging paranormal talents of its latest addition. Of course, waiting around the corner is a twist that will reveal a certain conspiracy that could change everything.

With these ingredients ‘Agencia Lockwood’, adapted by Joe Cornish, screenwriter of ‘Attack the Block’, ‘The boy who could be king’ or ‘Ant-Man’, ended up in the pockets of just over 200 viewers who wanted leave their opinion on the aforementioned North American review website. While the critics have only seven opinions and an average of 8 out of 10, the public is close to 100% with 4.8 out of 5.

Whoever sees it falls in love with it

Judging by the few ratings and the fourth place in the top of the most popular series it occupies in Spain, for the moment little audience has decided to give ‘Agencia Lockwood’ a chance. Premiering in the wake of ‘Wednesday’, Netflix’s latest hit, and by sharing great elements and target audiences, the possibility of standing out remains latentbut if it does, given this lack of communication from the platform, it will be by word of mouth.

In this sense, both that 100% and the comparisons that the critics have drawn help. In the vein of ‘Stranger Things’, with nods to ‘Sherlock Holmes’ and a bit like ‘Doctor Who”Lockwood Agency’ has a “consistently clever and wryly funny dialogue” and is described as “an engaging mix of noir-tinged detective story, horror and low-key teen drama with just the right amount of clever banter”.

* The first season of ‘The Lockwood Agency’, available on Netflix from January 27, consists of 8 episodes that adapt the first two novels of Stroud’s workthe first three episodes are about “The Screaming Staircase” and the next five are about “The Whispering Skull‘.