NATO chief John Fithian announces return of cinematic windows: “Simultaneous release is dead as a serious business model” – CinemaCon

Cinema windows returned as the pandemic subsided and John Fitian, president and CEO of the National Association of Theater Owners, was lackluster in emphasizing this.

While it may sound like the same old tune, keep in mind that major film studios boldly broke the industry pattern due to theaters closing during Covid, with some continuing to experience the time of day and date. on small films. . Try again to attract subscribers to your streaming services.

“I am pleased to announce that the single release is dead as a serious business model and piracy has killed it,” Fitiani said this morning at Caesars Palace Colosseum in Las Vegas amid huge applause.

“At the same time, exhibitors and distributors continue to work together to create emerging periods of theatrical exclusivity that maximize movie theatrical revenue and increase perceived value for consumers when they come home with exclusive streaming,” said Fitian. Theater showcases are evolving our entire industry.

Fitian’s remarks were not one-sided in the minutes leading up to his speech, with Warner Discovery chief David Zaslav calling on Discovery to win the first quarter, as well as underscoring his commitment to theater window displays and financial progress; This is after WarnerMedia used a theatrical strategy during Covid last year with HBO Max.

“When you open a theater in theaters, you have a whole stream of monetization. The most important thing is that it is on the market. It creates a brand, so when it comes to the streaming service, the impression is that (the title) is of higher quality, to the benefit of the streaming service, “said Zaslav.

“The sturdy theatrical windows protect against piracy,” Fitian said.

“If a headline that says people scream in theaters leaves the house too quickly and then becomes a pirate, the temptation to stay home and watch pirate movies becomes greater for many potential viewers,” he added. Pythagoras’ comments on piracy came after MPA chief Charles Rivkin detailed the commercial organization’s crusade against piracy, telling Conff attendees about his success in shutting down pirate sites, some of the which were based in Texas and governed by Texas.

Relying on the authority of MUSO piracy, Fithian also pointed out that piracy increases when films are first shot in-house.

Home cash registers are still being restored and, with $ 1.8 billion last weekend from January 24 to April 24, 2021, they will have the same chance, according to Comscore, as we approach summer. However, while non-weekend weekends can bring in over $ 100 million on average, the delay is still missing, which is the final weekend despite Universal / DreamWorks Animation. bad guys With an opening of $ 24 million, total ticket sales for all films were $ 92.8 million on Comscore. Compared to the same weekend in April 2019, which grossed $ 109.1 million, all movie box offices were down 15% last weekend.

Describing blockbusters as “the cornerstone of this industry”, the NATO chief also said that “mid-range titles and films specifically aimed at families are also crucial”.

“It’s not rocket science, more movies are the result of more box office,” Fitian said.