Roxy Jacenko reveals Celebrity Apprentice is offering to help boost flagging ratings

A self-made millionaire, Roxy Jacenko is the queen of public relations.

And it looks like the 42-year-old may have the secret to saving Celebrity Apprentice Australia’s declining ratings.

On Monday, Sydney’s press secretary said he had offered to return to reality TV nearly nine years after appearing on the series.

Roxy shared a screenshot of an article suggesting that Jacenko could help save the series, Roxy wrote: “lol. I called them @bandtaustralia.

The Sunday episode of the show only reached 390,000 viewers, a dramatic drop from its launch of 404,000 viewers.

In the episode, teams were challenged to shoot their own 60-second commercial, which resulted in Vince Colosimo being fired.

Roxy shared a screenshot of an article suggesting that Jacenko could help save the series, Roxy wrote: “lol. I told them @bandtaustralia.

This isn’t the first time the mother of two has expressed interest in returning to the franchise.

Last year, he said he was furious that the producers didn’t offer the show’s hungry celebrities a seat next to Lord Alan Sugar as counsellors.

‘Do you know? I am devastated,” said the founder of Sweaty Better PR. “I guess I should have been a Lorna Jane or…”

Fuming: This isn’t the first time the mother of two has expressed interest in returning to the franchise.

“It would be great!” Kyle Sandilands responded and Jackie ‘O’ Henderson immediately agreed.

Clearly carefree, Roxy added: “Reality TV wasn’t something I really wanted to do, but I guess I’d be fine!”

“You’re good at going out and watching other people do wrong things and pointing out—I’m good at that too,” Kyle joked.

Fuming: Lord Alan Sugar is a British billionaire and is running this year’s Celebrity Apprentice for the second year in a row.

“But I did research: Lord Sugar is an interesting character,” Roxy added.

“Just a grumpy old fart,” Kyle joked.

Roxy gained a reputation as a rather savvy businesswoman after founding Sweaty Betty in 2004.

She also runs two hair accessory brands and a candle business, and has appeared in numerous reality shows over the years, most recently SAS Australia.

Helping Hand: Lord Sugar is currently on the show with Boost Juice boss Janine Allis (right) and Australian Nick Bell (left)