Oscar Halo Effect: “Top Gun: Maverick” Most Watched in Streaming Post Noms, “Elvis” Most Watched Overall, “Avatar 2” Most Successful at the Box Office

The aftermath of this year’s Best Picture Oscar nomination was largely felt at home rather than at the box office, as most titles had already been seen on the couch, with the exception of the 20th Century Studios/Disney 3D title. Avatar: the way of water.

Since Noms was first announced on January 24 and ran until March 5, US streaming viewership tracker Samba TV reports that Paramount’s Top Gun: Maverick was the most-watched of the Best Picture Oscar nominees with 2.4 million US households on Paramount+. This year’s second most watched best picture by nominations was Warner Bros. elvis with 1.8 million

As for the total viewership of all Best Picture nominees elvis wins hands down with a household of nearly 9 million viewers. Note that elvis streaming since premiering on HBO Max on Sept. 2, after hitting theaters on June 24, and has earned $151 million at the domestic box office and $287.3 million worldwide.

In comparison, Top Gun: Maverick, The second-biggest film of 2022, at $718.7 million domestically and $1.49 billion worldwide, didn’t come to Paramount+ until Dec. 22 after a nearly seven-month theatrical run after its release over Memorial Day weekend when it hit theaters has. elvis has eight Oscar nominations while Top Gun: Maverick have six Paramount and Warner Bros reported no box office earnings for their respective titles during the post-nominal period.

The Oscar leader with 11 nominations and top honors at the PGAs, the DGAs, SAG Awards and Independent Spirit Awards, A24s Everything, everywhere, all at once drew 1.1 million in postnom frame for a lifetime viewership of 3 million (that’s for those who watched it on Paramount+ via a Showtime add-on). The martial arts fantasy, written and directed by Daniel Kwan and Daniel Scheinert, also overindexed in Asian American households by 23%, according to Samba. The film, which debuted at SXSW a year ago, is A24’s highest-grossing film at $73.2 million in the United States and $104.8 million worldwide. took A24 Everything, everywhere, all at once hit theaters again through nominations, increasing its domestic box office by 4% or $3 million for the January 24-March 7 period.

Samba TV’s analysis comes from a nationally weighted household panel that measures more than 25 million connected TVs in the US for both linear and streaming TV consumption. The data company also uses viewership on the local subway and has also researched the Oscar-winning Los Angeles market.

Top Gun: Maverick, Samba found, also has the highest post-nomination viewership (41%) of any other candidate. Tom Cruise’s highest-grossing film of all time was underrated on Samba’s Los Angeles television homes while Steven Spielberg’s autobiography The Fables, which has seven nominations and is over-indexed in the Los Angeles DMA by the highest margin of any film (60%). The family drama box office in the US and Canada grew 14%, or $2.1 million, after nominations for its current total of $17.2 million. Samba has measured more than 300,000 households mythical creatures on PVD.

Samba also said Focus Features’ Cate Blanchett will star TAR, it also fared better in LA with a running time of 2 hours and 38 minutes; Overall, however, Peacock has drawn just under 500,000 viewers since the Todd Field-led drama premiered on January 27. box office, giving it a running total of $6.7 million.

Although United Artists Releasing’s women talk saw the biggest post-noms increase of +325% – the studio released the film, adapted and directed by Sarah Polley, during the Oscar period – Avatar: the way of water made the most money through nominations at $69.3 million, or +11.5%. It has always been expected to bring in the most money, not so much because of its Oscar nominations (although anything helps when it comes to walk-in traffic), but because of its inherent blockbuster nature. currently stands at $671.6 million in the United States, avatar 2 will happen to Cameron titanic Total domestic gross of $674.2 million this weekend, making it the eighth highest-grossing film of all time in the United States and Canada.

Other Best Picture nominees that made minimal gains at the box office include Neon’s triangle of sadness (+7% or $300,000 for $4.5 million domestic from three nominations). searchlight The Banshees by Inisherin was up 12% or $1.1 million from nine Oscar nominations on a domestic gross of $10.5 million. The German film about the First World War on Netflix No news from the western front, with nine nominations, is the third most streamed film among Oscar Best Pics with 3.2 million households. The film was given a limited theatrical release without gross reporting, as usual with Netflix.

Because there were no Best Picture nominees with a black actor or actress, Samba found that Oscar-nominated films were under-indexed in terms of viewership from black households after they were nominated.

“While Everything, everywhere, all at once emerged as the clear frontrunner when streaming audiences settled on the 95^e Oscar winners for best picture today, American households are very inclined elvis And Top Gun: Maverick based on their viewing habits,” said Cole Strain, VP of Measurement Products at Samba TV. “Top Gun: Maverick achieved the highest percentage of its viewership after the nominations were announced during elvis achieved the highest viewership of all time. However, the crowd’s most popular choice was Los Angeles, a top DMA home for many Academy voters The Fablesperhaps this illustrates an intriguing divide between those who make up the academy and the majority of the country.

“If the academy voters have their way,” he added, “we could see another Steven Spielberg win, as Los Angeles seems to have expected.” The Fables with the largest lead of any competitor.”