Cardi B and Offset’s branding deal with McDonald’s has drawn criticism from some of the fast-food giant’s franchisees over fears the deal could damage the chain’s family-friendly image.
WAP rapper Cardi, 30, and Migos star Offset, 31, announced their partnership – and a personal meal – with McDonalds last month, but the decision to work with the pair, who are known for their raunchy and sex-filled lyrics, raised his eyebrows.
The couple’s official meal consists of a cheeseburger, BBQ sauce and a large Coca-Cola for Cardi, as well as a quarter pounder with cheese and a large Hi-C Orange Lavabust. The couple also shared an order of large fries and a warm apple pie to round off the meal.
According to Fortune, some franchisees have cited McDonald’s Golden Arches Code, which states: “Collaboration with celebrities and influencers who risk harming our brand because of statements they have made or their opinions on a particular topic is not permitted .”
“Music partnerships related to content containing offensive language in the lyrics” are also prohibited.
Oh dear: Cardi B and Offset’s branding deal with McDonald’s has drawn criticism from some of the fast food giant’s franchisees – amid fears the deal could tarnish the chain’s family-friendly image
Cardi’s iconic 2020 WAP hit (an acronym for Wet A** P****) memorably contained more than 40 profanity words, and the music video inspired a sickening TikTok dance trend.
Dick Adams, a former McDonald’s restaurant owner and franchisee consultant, told the publication that supporting Cardi B-Offset was a “culture shock.”
He said, “Especially if you’re a franchisee and you’re in your 50s or 60s and you don’t have kids and you haven’t been exposed to those texts.”
“I have spoken to many franchisees who are concerned about this, but it is good for sales and business supports it. I don’t think there is much resistance.
Tariq Hassan, McDonald’s chief marketing and customer experience officer for the US market, said: “We’re focused on putting McDonald’s at the center of the culture. Cardi and Offset are an iconic couple with their own McDonald’s date night tradition that goes back years. We are proud to share a small part of it.
It was further claimed that franchisees were unhappy when rapper Travis Scott joined the fast food brand in 2020 – due to his obscene lyrics.
The Travis Scott menu included a cheese quarter pounder with bacon and lettuce, fries with BBQ sauce dip, and a $6 Sprite drink.
DailyMail.com has reached out to representatives for Cardi B, Offset and McDonald’s for comment.
Raunchy: Cardi’s legendary 2020 hit WAP (an acronym for Wet A** P****) memorably features over 40 swear words, and the music video inspired a fierce TikTok dance trend
Oh dear: Dick Adams, a former McDonald’s restaurant owner and franchisee consultant, told the publication that the Cardi B compensation endorsement was a “culture shock.”
Country menus: It was further claimed that franchisees were unhappy when rapper Travis Scott joined the fast food brand in 2020 – over his obscene lyrics
After the Super Bowl ad dropped last month announcing their engagement, Cardi and Offset shared a photo of them teasing the meal on Instagram with the caption, “Getting ready! Cardi B & Offset Dinner on 14/ 02!! @MC Donalds.’
“Let me tell you, McDonald’s is date night done right. It doesn’t have to be all Boujee. Find your date, get some good food and have fun, that’s it,” Offset said in a statement.
“Whether it’s going on a date or grabbing a bite to eat after late night studio sessions…I always ask Offset to take me to McDonald’s,” Cardi B said in her statement.
“And now Offset and I are having a meal named after us! I want all my fans to try it – especially with that barbecue sauce,” she added.
Source: Daily Mail
Ashley Root is an author and celebrity journalist who writes for The Fashion Vibes. With a keen eye for all things celebrity, Ashley is always up-to-date on the latest gossip and trends in the world of entertainment.
