SBS’s 24-hour news channel WorldWatch appears to be a flop with viewers.
The platform, which was launched last May with millions in federal government funding and features bulletins from news agencies in 30 different countries, has consistently achieved only a “zero” rating in the OzTAM ratings.
This means that the average viewership is so small that it is not meaningful enough to create a score.
SBS’s 24-hour news channel WorldWatch has proved a flop with viewers, the Sydney Morning Herald reported on Friday. Pictured: SBS director James Taylor (left) with SBS news anchors Ali Bahnasawy and Rena Li
Meanwhile, the SBS-produced Arabic and Mandarin news service presented on WorldWatch continues to struggle to attract viewers, reports The Sydney Morning Herald.
According to the publication’s report released on Friday, SBS Arabic news averaged 151 viewers a night since May.
Her evening bulletin in Mandarin now averages 858 fans over the same period, according to OzTAM.
News channels that regularly appear on WorldWatch include bulletins from 20 Heures in France, YTN in South Korea and Portuguese RTP.
Launched last May, the platform, which includes bulletins from news outlets in 30 different countries, has consistently scored zero in OzTAM ratings. This means that the average viewership is so small that it is not meaningful enough to create a score
There are also bulletins from Spain, the Netherlands, Germany, Italy and Poland.
The service also features news produced in languages such as Punjabi and Hindi, Arabic and Indonesian.
A total of 35 languages are represented on WorldWatch.
News outlets frequently seen on WorldWatch include bulletins from 20 Heures in France, YTN in South Korea and Portugal’s RTP. Pictured: WorldWatch by SBS
SBS management responded to the Sydney Morning Herald’s ratings report with a statement that “thousands” tune in to WorldWatch every month.
The measure used by the broadcaster takes into account the number of people tuning into the platform to watch for more than five minutes at a time.
Mandi Wicks, director of news and current affairs at SBS, told the publication the platform’s audience was “stable and growing.”
Meanwhile, the SBS-produced Arabic and Mandarin language news service presented on WorldWatch continues to struggle to attract an audience
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Ashley Root is an author and celebrity journalist who writes for The Fashion Vibes. With a keen eye for all things celebrity, Ashley is always up-to-date on the latest gossip and trends in the world of entertainment.
