‘skinification’. Have you ever heard of this word? It refers to the latest beauty trend: using facials to treat hair. Skinification broadly integrates the various procedures, formulas, agents and ingredients used in facial cosmetics in hair care. Gisela Bosque, Sephora’s national makeup artist, explains what formulas could be part of this sweeping trend.
“Any product used as a facial skin treatment can be used on the scalp: serums, peels, or tonics, they should accompany shampoos, conditioners, and masks in the bathroom,” says the Sephora professional. “They also share ingredients like salicylic acid to exfoliate, hyaluronic acid to moisturize or collagen to nourish and treat,” adds Gisela Bosque. “But there are also peptides, vitamin B or caffeine.” But… what is the basic protocol to follow the ‘skinification’? Teresa Climent, a pharmacy graduate and technical manager at Nuggela & Sulé, explains them to us.
Pre-shampoo: “It is the equivalent of the ‘first’ cosmetic or essence. It consists of applying oils, serums, creams or masks before washing. In this way, the hair is protected and prepared so that any product we apply later is effective. The pre-shampoo can be distributed over damp or dry hair and should be rinsed out after 10-15 minutes,” explains Climent.
To peel: “You should know that natural hair exfoliation is done once every 20 days while facial exfoliation is usually every 4 or 7 days. Failure to remove dead cells from the scalp causes pathologies such as dandruff, seborrheic dermatitis and hair loss. In addition, exfoliants activate microcirculation , which promotes hair growth, it is recommended to do it once a month with massage brushes that promote blood flow in the area.
Tonic: Did you know that there are pH regulators for the hair? As the expert explains, “right hair would be positioned at a value between 5 and 5.5, which corresponds to a slightly acidic state. An alkaline hair appears frizzy and weak due to the cuticle gap. Well pH-regulated however, hair is soft, shiny and easy to comb.”
Ready to practice skinification? Don’t miss these products!
Treatment enriched with biotin to give density and thickness to the hair. Strengthening serum for hair, from Sephora (17.99 euros)
Enriched with black bee honey, this serum triples the vitality of the scalp and multiplies the resistance of the hair fiber by 5. Oil-in-serum of youth for scalp and hair, by Abeille Royale (GUERLAIN). €129.99.
Exfoliating pre-shampoo treatment with salicylic acid that, like facials, helps to regulate sebum levels. Scalp Exfoliating Treatment with Salicylic Acid, from THE INKEY LIST ($14.99)
This shampoo balances dry or oily scalp, soothes itching and irritation to promote long-lasting shine and health. Scalp Revival micro-exfoliating shampoo with charcoal and coconut oil, from BRIOGEO (11.99 euros)
With two types of proteins and keratin that cleanse, purify and enrich the scalp, creating a fertile environment conducive to hair growth. VIRTUE Flourish hair density booster (50.99 euros)
This sugar-based scrub deeply cleanses, exfoliates the scalp and soothes, nourishes and moisturizes dry skin. St. Barts Scalp & Body Scrub, from OUAI HAIR CARE (€37.99)
Concentrated formula specially designed to strengthen and improve the health of the hair, with greater density, more lightness and shine. THE ORDINARY Multi-Peptide Densifying Hair Serum (€17.99)
Detox treatment in the form of a moisturizing and refreshing paste based on sea salt, to cleanse and balance sensitive or oily scalp. CHRISTOPHE ROBIN Purifying Cleansing Scrub.
Source: Marie Claire

I am Anne Johnson and I work as an author at the Fashion Vibes. My main area of expertise is beauty related news, but I also have experience in covering other types of stories like entertainment, lifestyle, and health topics. With my years of experience in writing for various publications, I have built strong relationships with many industry insiders. My passion for journalism has enabled me to stay on top of the latest trends and changes in the world of beauty.