Leader in vitamin C content: What is the benefit of kakadu plum extract in anti-aging cosmetics?

Kakadu plum or ferdinand terminalia is a distant relative of the house plum we are used to. This plant is native to Northern Australia and is the main delicacy of the natives of the Kakadu tribe, from which it is named. Anastasia Semenova, CEO and creator of the SmoRodina eco-brand, explains why plum should be the main ingredient in anti-aging cosmetics.

Anastasia Semenova

Oval fruits with a sour taste were a salvation for travelers during exhausting walks under the scorching sun – due to the large amount of vitamins and polyphenols, the fruit increased stamina and satisfied hunger.

At that time, people did not yet know that the kakadu plum is a source of vitamin C, the favorite antioxidant of cosmetologists and cosmetic manufacturers. It owes its properties to constant exposure to the hot sun – in order to survive, the plum has evolved. A way to protect against constant exposure to UV rays. In itself, it accumulates a large amount of vitamin C, which protects the fetus from radiation.

Kakadu plum is now considered one of the richest sources of vitamin C. 100 g of fruit can contain up to 5.3 g of vitamins, which is 50 times more than an orange. Since this discovery, kakadu plum has become a real celebrity among antioxidant ingredients.

In addition to powerful antioxidant properties, fruit extract:

– reduces the appearance of wrinkles;

– heals the skin;

– brightens the skin;

– Stimulates collagen and hyaluronic acid production.

In the composition of cosmetics, cockatoo plum is most often found under the Latin name – Terminalia ferdinandiana. It is added to anti-aging serums, creams and exfoliants. For example, the brand (What???)

Now the main place where plums are harvested is the area adjacent to Kakadu National Park in Australia, a UNESCO World Heritage Site. This is home Indigenous for 50,000 years (this needs to be verified, a dubious figure, Wikipedia says 18k). This is evidenced by the ancient rock paintings in the caves of the park.

Due to the special importance of the park, it is possible to extract the fruits of Kakadu Plum only with permission. Fruit is harvested by hand in a strictly defined area and no more than 50% of the fruit can be harvested from a tree.

Kakadu plum extract is added not only to facial skin cosmetics, but also to hair. It helps maintain the collagen and elastin levels necessary for healthy, shiny strands.