Washed face effect: the makeup trend that flooded the Paris catwalk

Washed face effect: the makeup trend that flooded the Paris catwalk

The story behind it invent it is long and complex. Since its origins, we have seen how it has changed around the trends and socio-cultural changes of the time, how it has gone from minimalism to maximalism, jumping from less to more as if it were a painting canvas. And it is that, from the simplest faces or the porcelain styles more corseted, they switched to the fun of disco fever or the symbolic hit of the 2000s and thus emerged a long line of stylistic examples that would lead to today and until 2022 where, far from all color and drama, simplicity and naturalness. It is a visible fact on and off the catwalk: this natural beauty from 2022 predominates. Far from a thousand and one layers of makeup, contouring, illuminators, eyeliners or blushes to the extreme, there is a major trend towards Haute Couture Week. face minimalism. Models with effect makeup ‘washed face’ where only the juiciness of the face, light and small natural blushes predominate of the woman.

In addition trends like the crimson lipsticks from houses like Schiaparelli or Ronald van der Kemp, the smoky ones from Stéphane Rolland, the harlequin shade with fine details from Armani Privé or the maximalist makeup like Viktor & Rolf, ‘washed face’ makeup leads the industry ‘pretty’ and there are many fashion houses that have chosen it for the faces of their models.

From Fendi or Jean Paul Gaultier to Christian Dior, via Elie Saab, Alexandre Vauthier or Antonio Grimaldi, they have all opted for simple designs, which barely show a trace of make-up and which try to illuminate the natural face of the woman. And don’t forget the Street Stylewhere this 2022 seems to have added to this minimalism line. Many were the prescribers of style that has prevailed over natural makeup, with barely any shadows or too flashy lipsticks. The key to success? Add a plus of elegance by a careful haircut, such as a ‘ballerina roll’ (ballerina bun) separated in the middle and neatly defined.

How are these washed face designs constructed? The key is to choose textures that melt like a cream on the skin, where we hardly notice a trace of correction, in addition, brightness is prioritized, through illuminators, shine and a slight natural blush on the cheeks. The concealer is essential and the makeup should adapt to the natural complexion of the skin (if it is in cream form, much better). The trick will be to prioritize the same skin juiciness, as if it were healthy skin full of light. Then we propose: some of the most important cosmetics to achieve your ‘washed face’ styling effectthat’s so fashionable, on and off the catwalk.

Source: Marie Claire

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