This # 1 makeup brand in the US is coming to Sephora

Launched in 2012, the make up brand Ilia just arrived physically in fifty stores Sephora in France. His mission? To offer simple and effective formulas that combine the best of natural and conventional cosmetics to sublimate the skin, with additional care.

ILIA, clean makeup with no surprises

Originally from Vancouver, Canada, it was during her mother’s return to origins that Sasha Plavsic, who has worked in the rebranding of fashion and beauty brands, became interested in the formulas of her favorite cosmetics.

Surprised by the amount of superfluous and controversial ingredients they could contain, she decided to launch her make-up brand on the values ​​of transparency and authenticity: at ILIA, ” What you see is what you get “The entrepreneur explains to Madmoizelle.

For twelve years, the line has offered multipurpose products designed for everyday life, halfway between skincare and make-up. And it works! To date, Skin Tint SPF 30 Limitless face tint and mascara serum are number 1 in sales in their category at Sephora US. A good omen for the arrival of the brand in French boutiques.

ILIA’s bestsellers can be found on Sephora

the Multi-Stick d’ILIA is a multipurpose product for lips and cheeks. Its very creamy texture glides on the skin and gives it a very fresh glow, without a greasy effect. Apply with your finger or brush for a natural screaming result.

Cult product of the brand, mascara Unlimited curls and lengthens the lashes giving them volume thanks to a brush made of bristles of different sizes, as well as a very light sheath formula based on beeswax and carnauba. Slightly more significant, it is eliminated with warm water.

No. 1 in sales in the United States, the Super Serum Skin Tint d’ILIA is a hybrid product, both a beauty serum and a make-up product. Contains hyaluronic acid, squalane and niacinamide to heal the skin, as well as zinc oxide to protect it from UV rays. Thirty shades are available from Sephora to enhance a broad spectrum of skin tones.

Composed of a mixture of vegetable oils and butters, the colored balm Balsamic tint d’ILIA nourishes and moisturizes the lips giving a touch of color for a very natural and more intense look.

Once applied with your finger or brush, the liquid shadows Chromatic eye tint of ILIA form a metallic veil on the eyelid and no longer move a pigment. Different colors are available for all tastes.

Front page photo credit: @iliabeauty