Dior hires Johnny Depp as fragrance ambassador and sales soar after trial

Recently, we are living through television and social networks, one of the most mediatic trials of actors in history. Johnny Depp Y heard amber. Finally, it was stated in the decision that both of them defamed each other. but the ill-treatment that Amber Heard denounced was wrong.. A result that sparked countless reactions in Hollywood.

In any case, the careers of both players have suffered, Johnny Deppwill not appear in the new Pirates of the Caribbean movie for now, nor Fantastic Beasts: Dumbledore’s Secrets. As for Amber Heard, Warner Bros. He is the one who reduced the presence of the actress in Aquaman 2.

Now, not everyone wanted to do without Depp, as in Dior. Recall that the actor began to become the image of the Sauvage fragrance from Dior. in 2015 and at the end of 2021 the brand trusted him again to remain the brand’s image. sausage.

Anyone marketing or to support the player, one thing is for sure Sauvage boosts perfume salesboth during and after the trial. Sauvage has managed to become one of the best-selling perfumes, surpassing even women’s perfumes. e.g United States of AmericaIt has managed to rank high in men’s perfumes in well-known stores such as Ulta or Sephora.

It is also remarkable how they count. WWD, It is the number of searches for the perfume that reached 1.2 million on Google in April.

And maybe the actor’s fans have something to do with it, because they didn’t hesitate to go out and smell it to show their gratitude to Dior for continuing to have Depp. Even social networks are full of hashtags #justiceforjohnnydepp, #diorsauvage anyone #WeAreWithYouJohnnyDepp support the player.

On the other hand, the advertisement of the perfume did not go unnoticed, so YouTube succeeded. 104 million opinions.

Photos | Gres, Dior

Video | Christian Dior