The most important thing is to rise from his job: Lena Yasenkova

Lena Yasenkova is responsible for the beauty of the stars that we see regularly during Fashion Weeks with Red Carpet Cannes, Oscar and Stribits. Lena never finished her makeup courses (she was talking proudly), but as a hair stylist, her colleagues have always watched the work of visa players.

A few years later, he went to Fashion Week in Paris, and later gathered a large professional team painted by Haley Bieber, Nina Dobrev, Nikki Hilton, Rebel Wilson and other Hollywood stars.

There is not much free history in the Lena program, but we managed to catch him between the fashion bear and Cannes Film Festival to talk about whether he was the first star customer, whether he was blackstain, and why foreign craftsmen did not make up like ours.

Tell us the first fashion week

My first fashion week was in Paris. We flew with a friend to work as a photographer. At that moment I was signed at Aimee Song, a very popular American fashion blogger. I saw that he was in Paris and he said to his friend: “It would be great to work with him!” He was an active girl and wrote Aimee song to direct directly. And a few hours later I painted him and his sister.

I went with Victoria Bony for the next Fashion Week and worked with him personally. And then more serious stories started with my team – we made shows for Milan designers for Anna Dello Russo, painted stars. It was fun and laborious.

Fashion Week is the fact that you fly and you don’t know what to happen. You can fly with a customer closing your landlord. Or fly anywhere and work with everyone. This is not always very unpredictable. Therefore, I say every time – girls [из команды LYTEAM]We do not trust anything, but we accept gratitude.

Now your team paints the most famous Hollywood stars. How did your idea of ​​creating such a community?

We made the first team with a friend. It was currently very popular – we worked with 12storeez, 2mood, which they are not yet known. But after a while I noticed that I couldn’t consult anyone. I left the team, flew to Los Angeles and met Brooke Wall there. The mistress of the agency The Wall Group (an international agency representing fashion stylists, hairdressers, make-up artists,- Approximately. Ed.). They invited me to an interview in their office. And IMG models right across the IMG (one of the main international modeling agencies – Approximately. Ed.). And I think: Which door will he choose? (Laughing.) It was a great sensation, but when I returned to Moscow, I thought: Why should I go to this team when I could create myself?

During this impulse, Prince Monaco Albert II performed the annual Monte Carlo Gala for the Global Ocean philanthropist event. The agency told me, “Lena, can you come to us? Do you have a team?” He addressed his words. Although there is no Nifig. But there were girls I taught. And I think – a great schema: I just take them to Monaco. I already went to Venice with a regular customer.

I work such a thing – I send girls to big projects with stars and staying with myself that I am comfortable. As a result, almost all the red carpet was painted by my girls – both Patric Arquette and Jane Seymour. Then my team was invited to the Oscar. And ran.

In one of the interviews, you said that foreigners were badly painted. From where?

They only work ****. He has dirty brushes, cases, no sense of taste. If we talk about Russian girls, the result and quality are important to us. We have a natural sense of beauty, understanding of color and a moment we need to stop. Foreign make -up artists think that if they get money for makeup, they should maximize it. And the result emerges.

A good example – now at the Cannes Festival, I often hear that there are people who collect money from ordinary make -up artists and make make -up free of charge to our customers. Such a plan. It turns out that the masters always pay to create a star customer. And this ends with the fact that customers return to us.

Why are they going back to you?

They love my makeup. One is flowing to the other, there is no limit. Everything is very harmonious, let’s say. And my daughters do the same.

How can you reach your team?

I have camps in Los Angeles, New York, Tuscany, Paris, Marbella, Moscow. And probably the most important thing I taught them is lightness. It is important to me that girls are mobile and elastic. They should understand how I work: If I don’t like anything suddenly, I can wash and re -do the makeup.

I do this, after serious education, people take an easier and more comfortable attitude towards the creation of makeup. This helps when working with large stars that can be stressed. Currently, the internal situation is important – calm and trust. As a result, a brand artist is primarily about energy. About what you publish.

What qualifications do you think the make -up artist should have?

In general, this profession is not discipline, but about pleasure. The most important thing is to rise from your work. If this is not, you will not work, you will grow. You will work with discontent and customers think of it.

Tell us about Phakaps with stars – did you have them?

Definitely. My favorite story: I worked with Anna Dello Rousseau in New York and added hair from the top with it. He asks me: “Do you know how to do it?” And he starts to show, puts his hair on one side. I’m doing it with someone else right now. When Anna went to Stritittil, she made a swing with her hair and flew from a slow exile. All photographers, of course, began to shoot him. I don’t know which one is still doing. (Laughing.)

Do you have a personal star Blackist you don’t work for?

Yes. But this is a secret. These are those who violate the commitment to my team or with me. There must be a black list, otherwise you don’t have a limit.

What do you think about trends?

We arranged them. What we do in 2014, but now they are starting to repeat. In general, the trend is created in a picture gallery – you need to wander more often in museums and get inspired from there.

Which star do you want to work with?

It used to be Zendaa, now I want with Gigi Hadid.

Do you have unemployed life?

Boxing is looking for tequila and a psychologist I have. (Laughing.)

You have already achieved a lot in the beauty industry. What else do you want to do?

I don’t want to achieve anything. I want to live with pleasure. My cool brushes made of dried super-sensitive Nano-Cos within 5 minutes instead of 12 hours, a steep camp and now I will make cosmetics in Italy. But this is just between us.