Hailey Bieber’s beauty evolution

Although many people still believe that Hailey Bieber owes her popularity to Justin, this is not true at all. The star has come a long way from a promising model to today’s main trendsetter. Now her makeup, manicure and images are repeated by millions of girls, but, as is usually the case, popularity did not come to her immediately.

Hayley adapted to trends at the beginning of her career and, like many at the time, kept up with them. She changed her makeup and haircut frequently, and her style could combine elements of classic and grunge. But now Hayley has become a trendsetter and setting modern standards in the beauty industry.

Today, November 22, Hailey Bieber celebrates her birthday. On this occasion, we invite you to trace her beauty evolution over the years, from experimenting with hair color to creating her own cosmetics brand.

2011–2013: before popularity

Hailey was born into a Hollywood star family – Stephen and Kenya Baldwin. His father established an acting career, although he was not as popular as his brother Alec Baldwin. Not much is known about little Hayley: she started studying classical ballet when she was five and dreamed of becoming a ballerina, but had to give it up due to a leg injury. She was homeschooled starting in eighth grade and often appeared on the red carpet with her father. Hence Hayley’s love of makeup, hairstyles and unusual accessories.

2014–2017: Rising star of the modeling business

In 2014, Hayley signed a contract with Ford Models and began to develop her modeling career. Her catwalk debut took place in the Topshop collection the same year. Later, she participated in shoots for Tatler, i-D and Love magazines, and American Vogue called Hayley one of the “rising stars of the modeling business” (and a year later featured her on the cover).

Baldwin walked the runway in shows for Dolce & Gabbana, Moschino and Jeremy Scott. And at different times he became the ambassador of Tommy Hilfiger, Guess, Adidas, Levi’s Jeans and other world famous brands.

It was a period when experiments were made regarding haircuts, hair styles, make-up and style in general. Hayley had always been different, but slowly she began to feel close to him.

At the same time, Hailey and Justin Bieber started dating. However, a year later, the singer reunited with his ex-girlfriend Selena Gomez, thus leading to the eternal conflict of the team Selena and Hailey.

2018–2021: Being “Hailey Bieber”

In September 2018, Hailey changed her last name Baldwin to Bieber, appeared on the cover of Vogue Mexico, and officially told the story of her and Justin’s love story for the first time.

She continues to appear at social events and shows, but she is no longer in model status, but in Hailey Bieber status. Along with his popularity, his personal brand also grows every year.

Hailey returned to her natural brown hair color in 2021 after a long period of blonde hair. And fans began to notice that her appearance was changing. Particular attention was focused on Haley’s lips – she was accused of using fillers, although the star herself denied this.

2022 – present: the new it-girl and trendsetter

Hayley has lent her face to other brands since she was 18, but in 2022, she finally launched her own brand, Rhode. The first was a collection of three products that included a peptide liquid, cream and lip balm.

With the launch of her brand, Hayley became one of the most influential Hollywood stars in the beauty industry. As soon as she posts a new make-up, hairstyle or manicure, it becomes a trend. This is exactly what happened with “radiant” skin, “shiny” manicure and “sugar fairy” makeup.

Each new product released under the Rhode brand becomes popular – such was the case with peptide balms and blushes. Therefore, there is no doubt that the star’s brand has a great future.