The main news of this week is SPIEF 2024. In one of the sessions on the domestic cosmetics market, it was learned that the beauty market this year grew by 17% compared to the previous year, and the cosmetic consumption volume increased by 19% compared to 2022. In addition, more than half of consumers trust our beauty brands, and the “made in Russia” sign creates a serious purchasing motivation for them. There are more and more new brands and we continue to introduce you to them.
Last week we talked about the premium project of the Kultura hair salon and the Genosys night mask that relieves swelling. And here we will introduce you to the new Parfums de Marly eau de parfum and Fillerina sunscreen range.
The new Parfums de Marly is named after Perseus, the hero of ancient Greek myths, famous for the slaying of the Gorgon Medusa. However, the character of the scent is not at all the same as its character. Refreshing, summery and sunny; It starts with bitter grapefruit and continues with spicy tones of blackcurrant flowers, dry wood and warm amber.
The new Sun Beauty series is based on a system of physical and chemical filters. They provide skin protection against three types of UV radiation: UVA, UVB, UVC, and skin damage caused by infrared rays (IR). The collection includes products in different formats such as spray, emulsion and stick, which fit into even the smallest bag, and with different degrees of protection – 20, 30 and 50 SPF.
Svet.Deti charity foundation, which helps children with cancer, and the Predubezhdai brand have released a limited edition collection of cream and gel soaps. Packaging designers were junior wards of the foundation. The children talked about their happy childhood, and the brand team chose two of the most magnificent drawings and decorated the products of the Detstvo collection with them. All proceeds from the sale of products will be sent to the fund, so each of us can be part of something very beautiful by purchasing a cream or soap.
Beauty salon “Zabota” in Moscow City now offers cosmetics from Hollywood makeup artist Pat McGrad. His team’s makeup artists regularly apply make-up to stars and models. For example, they were responsible for Doja Cat’s tear-stained makeup at the 2024 Met Gala and the glossy vinyl-like skin of models at the Maison Margiela spring couture show. So now a makeup artist in the salon will be able to create the entire look using cosmetics from one of the most influential makeup artists of our time.
The collection of the Italian decorative cosmetics brand has been renewed with makeup brushes based on synthetic bristles. It is soft, easy to clean and ideal even for sensitive skin. The collection currently includes three universal tools: a Kabuki brush for applying powder, bronzer and blush, a flat brush for proper distribution of creamy textures, and a round tip for layering eyeshadow or concealer.
Source: People Talk
I’m Roger Gritton, and I’ve been writing for the The Fashion Vibes for over 5 years now. My specialty is beauty news; I’m passionate about covering the latest trends, products, and innovations in the industry. In my time there, I’ve become known as an authority on all things beauty-related.
I love discovering new experts to interview, researching up-and-coming ingredients and techniques that are making their way onto our beauty shelves and highlighting people who are making a difference in the world of cosmetics. My work has appeared not only on The Fashion Vibes, but also several other publications including the New York Times Magazine, Allure Magazine and Refinery29.
