
If beauty economics were taught in school, a separate lesson would definitely be devoted to the correct distribution of the cosmetics budget. The ability to understand which products in your cosmetic bag you can save on and which ones you cannot save on is a whole science that we will introduce to you today.
What you can’t save on
The first step is to allocate funds to products that are truly worth the money.
facial care products
The main products you should not miss in the “facial care” category are cleansers, moisturizers and protectors. Let’s decipher this in cosmetic language: the skin cleansing gel, day cream and sunscreen you use morning and evening.

Cleaning phase – The first and one of the most important, so the accompanying product must be of good quality and suitable for you. The product should remove impurities and sebum without tightening, drying or irritating the skin. Therefore, it should not contain aggressive surfactants found in any detergent. Otherwise, it will wash away the protective lipid layer of the skin along with foreign substances, causing dryness. There are several types of surfactants, and amphoteric ones are considered the mildest and safest of them. By the way, they are also the most expensive. Therefore, they are not included in budget funds.
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Expert Cleanse Pro facial cleansing gel-foam, Skyendor, 5600 scrub. -
Ultra soothing gel cleanser Ultraceuticals, RUR 7,720.
moisturizing phase It comes right after cleaning. Day cream, like cleanser, is something you use every day, so it should suit your skin and meet its needs. And here there is an important aspect – if you have normal, non-sensitive skin and there are no major problems (pigmentation, acne, rosacea, atopic dermatitis), there is no need for an expensive cream. It is enough to choose a suitable tool that performs its functions.
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Day cream for face-cashmere Resveratrol-lift, Caudalie, 6310 rub. -
Cream containing azelaic acid Aravia Laboratories, 450 rub.
protection phase – last but not least. Sunscreen is our support and support, so it must be of good quality. Its price will depend on which generation of filters are used, how safe they are for the body and whether they contain aggressive ingredients (for example, alcohol). When it comes to sunscreen, we usually opt for drugstore brands; these are dermatologist tested and hypoallergenic.
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Sunscreen for lightening facial skin Spf50+ pa++++, d’Alba, 2255 rub. -
Face cream Der. Special Ceramide Cream, RNW, RUR 1,500.
Foundation and concealer
A good foundation differs from a bad one in that it does not clog pores, looks natural, creates a second skin effect, does not put pressure on clothes and does not dry the epidermis. It should not contain mineral oils, preservatives, talc and artificial colorants. By the way, these ingredients can also be found in expensive products. Therefore, first of all, focus on the composition – make sure that the product does not contain harmful components, and only then look at the price.
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Traceless Soft Matte foundation, Tom Ford, 8,400 RUR. -
Long-lasting foundation spf 10 Double Wear, Estée Lauder, RUB 3,920.
Lip and eyeliner
You need a good lip liner so that you don’t have to renew your makeup at least every half hour. Often what distinguishes a cheap product from an expensive one is its durability and composition. The first contains more cosmetic silicones and waxes (such ingredients can dry the skin of the lips), the second contains natural oils and extracts.
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Elsa Hosk. Photo: social networks -
Lip contour pencil Ready Red, Romanovamakeup, RUR 1,770.
Moreover, since the eyes and lips are close to the mucous membranes, if you have sensitive skin, choose the product carefully and choose those marked “hypoallergenic”.
dry shadows
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Palette of 6 eyeshadow shades Naked Basics 2, Urban Decay, 4,600 RUR. -
Palette of shadows and pigments Nouveau Palette, Anastasia Beverly Hills, 7300 rub.
The shelf life of dry tissues lasts almost forever (or at least a few years), so you can spend money on them. Especially if it’s a wide palette of shadows. Firstly, they will last you a long time (after all, you are unlikely to use every shade every day). Secondly, they will be of high quality and pigmented.
What can you save on?
Now let’s move on to the more enjoyable part of our selection.
Blush and sculptor

Blush, sculptor and highlighter are products we use every day. Their consumption is low and they can be stored for a very long time. A good sculptor and blush can be found for 500-1000 rubles. And more expensive products often have packaging or brand labeling.
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Face sculptor, 201, Estrade, 200 rub. -
Compact satin blush for face Silk Dream, Luxvisage, 300 rub.
Mascara
Mascara should be changed every three months. Therefore, if you constantly buy an expensive product, you may go bankrupt. But that’s not the real problem. Luxury mascara differs from mass market products in terms of formula, packaging and advertising costs. But in general, if you are not allergic to any ingredients, you can easily find high-quality mascara within a thousand rubles. By the way, we have compiled our own rating here.
gel for eyebrows
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Photo: social networks -
Eyebrow gel Fixed Brows, Art Visage, RUR 225.
Eyebrow gel is another product that needs to be renewed every two or three months, so it is not profitable to spend money on it. Moreover, there are many budget options that can compete for the palm in terms of quality with expensive products.
makeup brushes
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Makeup brush set Face Base Set, Real Techniques, 2400 rub. -
Brush Katakana S23, Annbeauty, 5600 rub.
On one hand, makeup brushes are something to splurge on. After all, the quality of the final result depends on them. But on the other hand, there are now many good budget brushes on the cosmetic market. Therefore the choice is solely yours. If you want to do professional makeup and the quality of the brushes is important to you, choose more professional ones. And if you are still an amateur, you can save money at first.
Source: People Talk

I’m Roger Gritton, and I’ve been writing for the The Fashion Vibes for over 5 years now. My specialty is beauty news; I’m passionate about covering the latest trends, products, and innovations in the industry. In my time there, I’ve become known as an authority on all things beauty-related.
I love discovering new experts to interview, researching up-and-coming ingredients and techniques that are making their way onto our beauty shelves and highlighting people who are making a difference in the world of cosmetics. My work has appeared not only on The Fashion Vibes, but also several other publications including the New York Times Magazine, Allure Magazine and Refinery29.