9 beauty trends for 2023: messy makeup, spas and sustainability

The beauty industry taps into more and more topics every year, from taking care of its clients’ mental health to going metaverses. We decided that it is impossible to cover everything, but it is quite possible to choose the main thing, so we asked a well-known specialist, who since the beginning of the year managed to go to several international exhibitions, what to expect. beauties in the 2023 season that started.

Elena Temirgalieva, an expert in the beauty industry, founder of MilFay beauty salons

Home appliances for face and body care

He has repeatedly said that hardware cosmetology is slowly but surely moving towards tools for individual use at home. A large number of similar devices from British brands are already presented. I think that in the near future salon owners will definitely have to adapt to new realities. By the way, at MilFay we have long been using gadgets as additional services for cosmetologists, this option is especially good for quick care or for preparing the skin for “exit”.

The pandemic and the economic crisis have definitely left their mark on the beauty market. Very few new developments. Many international brands, always active in launching new lines, are now in stagnation. Laboratories contracted to major global brands are also idle, workloads have become much less – this is information from an internal source. No wonder, because we all know how much the marketing budgets of the leaders of the beauty industry are cut. In this context, the growth of local brands that stand out for their originality, interesting ingredients and minimalist packaging is certainly natural – a trend that does not go away.

personalized cosmetics

The story isn’t the newest, but it’s really blossomed lately. Many brands represent different vehicle makers. Let’s say the cream has a basic composition and you add formulas to it for hydration, skin lightening and the rest of the list – it all depends on your personal care needs. Our managers are already meeting with the team of one of these brands – we will try to import products to Russia.

Eco-friendly packaging

Not verbally, but de facto – now the vast majority of brands are looking to conserve natural resources. And this can be nothing but rejoicing.

taking care of the little things

More and more brands rely on high-quality consumables, the same cotton discs, for applying tonic. It would seem, in the long run, how will the latter differ from the ordinary cotton ones you can buy in any supermarket? This is a story of self-love that manifests itself even in small things.

focus on the body

Wraps, thalasso and spa therapy, swimming – all this is an enduring trend because in 2023 relaxation is vital for everyone.

Many new dietary supplements, healthy drinks, protein supplements, hardware devices for the body, gadgets from the category “sports for the lazy” – the global trend towards a healthy lifestyle makes this imperative. What surprised me even more was that a large number of solariums were presented in the international arena. He always looked like an endangered individual – how much has been said in recent years about the dangers of ultraviolet rays. But I see many new generation tanning beds coming out with a gentle approach to tanning and a bonus of vitamin D. Of course, I cannot yet say whether this story is reasonable and effective, but as far as I know, tanning beds in Russia are still in demand by both women and men. True, in recent years, instant tanning is gaining popularity by applying a special composition.

Decorative beauty accessories

From fake hair and eyelashes to eyebrows. A separate niche is allocated for them, which is actively growing. I believe that such devices will now become a definite part of the daily life of young people. It is surprising for the Russian market, but one hundred percent true.

Hardware cosmetology

Despite the emergence of new devices that have not yet proven themselves in terms of results and quality, known devices are being actively developed, for example, Endosphere – the new generation of this machine will no longer just give effective massage and work with skin quality. , also diagnose and measure parameters and temperature . I don’t know yet if this is a marketing tactic or not. The device is not yet on sale, but we are waiting for news. Many device-combinations have appeared for complex work with very budget cost and good results, which greatly simplifies the life and work of spa therapists and allows customers to get the most from the service at the most affordable price.

More color and a softer cut

Colorful spots remain in trend, but even canvases and pure colors are in vogue, but the air touch has already sunk into oblivion. Trendy haircuts are extremely even cuts. Long or short hair – the choice is yours, it’s all about love. Bangs in different variations also do not lose their relevance.

Makeup is a method of self-expression.

Rhinestones, graphics and creativity but also light textures which is very nice. Makeup remains one of the main methods of self-expression, overcoming even ageism. Tested on myself: not a single side view of graphic arrows and glows (on my 53). Commercial and Arabian makeup can be left in the past, contouring – in the same place. Healthy skin radiance, blush, warm tones and lightness are on trend. The use of bright colors and “dirty” arrows on the eyes is a super trend.