In the first month of spring, the desire to refresh the image does not leave not only us but also beauty brands. Therefore, the main news of March comes down to one thing – many brands could not stand it and updated their legendary lines not only from the inside (in formulas) but also from the outside (in design). So are Babor and Clarins, for example.
Not without new brands on the Russian market. One came to us from Australia, one from Israel, a third from Switzerland and a fourth from Korea.
So there will be no time to get bored in the spring because you have to test all the new brands!
The French brand, which we miss so long, is finally making us happy with its new products. The Herbier organic range has been expanded with a mist, cleansing soap, face cream and eye roller. The formulas of all products are based on essential oils and natural extracts. Specially created for oily and combination skin, Pate Grise has corrective pencils, cleaning sticks and ampoules.
Every spring, we wait until it’s warm enough to spray salt spray on our wet hair and be carefree outside. This year we have already found a product that will be our faithful helper. Ostrikov Beauty Publishing’s innovation textures and thickens strands and leaves yuzu scent on the hair.
Rouge Bunny Rouge has launched five new shades of legendary lip gloss and liquid shadows on the eve of summer. And by the way, the latter has already passed a test drive and remained for centuries even after an hour of training in a hot gym. For this reason, you can be sure that they will easily endure the parties until the morning.
Moringa seeds and protein extract are the main ingredients of the updated cleansing series. These ingredients are added to the formula of all products and prevent the build-up of contaminants. Therefore, the skin stays cleaner for longer. And by the way, not only the formulas, but also the design has changed – now it is more concise and modern.
The Aroma line has also been updated for spring – there are more products and the design is more minimalist. Now the collection includes relaxing shower gels as well as aromatic body water. Bath foam and body cream formulas have become even more natural.
One of the most dynamically developing Russian hair care brands has developed a duet of thermal protection (cream and spray). The products have become 25% more nourishing and effective and now give the hair more shine and smoothness.
The Australian cosmetics brand has long established itself in the market, so we are sincerely happy every time the product range expands. This time the brand introduced a new line of products for sensitive skin – Ultra Calming. The brand offers to get acquainted with the basic products – moisturizer and cleansing gel.
The brand, which is part of the Natura Siberica group of companies, has completely renewed its Pure hypoallergenic collection. Now the basis of all formulas is the natural ingredient ExtPine®. It is a product produced by the Russian GreenExt company from golden pine wood. The component has a firming, rejuvenating, pore-constricting and skin microbiome restoring effect.
The network of “Fingers” salons has created a portal that will literally take you to Bordeaux, to the Les Sources de Caudalie spa. The program “Wine Therapy: Antioxidant Spa Treatment” repeats the program offered by the French brand in its homeland. The care is carried out in the Vinotherapist cosmetic line, whose formulas are rich in organic shea butter, grape seed oil and red grape extract. As a result, after 20 minutes, the skin of the hands and feet becomes soft and sensitive.
A novelty for the Russian market is the Israeli brand, which this year will celebrate its 20th anniversary. Minus 417 brand is famous for its vitamin and mineral complex, which includes more than 40 types of natural minerals from the Dead Sea. They penetrate deep into the skin and have an antioxidant effect. And the pricing policy is lower than we can imagine – for example, the cost of a humidifier practically does not exceed five thousand rubles.
We have been following the development of a snail mucin-based line for a long time and with great interest. And the beauty director even went to the Krasnopolyanskaya Cosmetics farm and saw with her own eyes the snails who lived their lives at their best. The brand has developed a special technology and apparatus in which the mucin is obtained without harming the mollusks and feels like a “spa procedure”.
Now the whole family can come to the 4hands network of manicure and pedicure studios. They opened up three new directions: PRO for kids, Mom&Kids, and Man for boys.
Replenishment in Russia among Australian brands – Skind8 specializes in natural, natural ingredients. Pink clay, desert lime, Kakadu plum, kwandong, lemon myrtle – and this is not a complete list of rare ingredients that can be found in the formula. The brand’s collection now includes three products: a pink clay mask, cleansing milk and moisturizer.
The well-known Pure Line brand has launched a new premium Pure Line Botanic Flower range for comprehensive scalp and hair care. Clinically proven formulas help repair damaged hair and stimulate new hair growth.
PMP Beauty has launched the Hidden Beauty Spring Update Program. Hair care in KEVIN.MURPHY cosmetics included manual modeling facial massage and lymphatic drainage body massage. All in all, all you need to be reborn like a Phoenix from the ashes after a long winter.
The new Swiss brand Verdilab combines 14 products into five lines. Each one aims to achieve a specific effect and contains a combination of products with ingredients that work in synergy. We recommend that you start your acquaintance with the brand with a bestseller – a regenerating exfoliant mask with microparticles, a cellular cream with probiotics and marine collagen, and a cellular serum with vitamin C.
Plyushch beauty salon collaborated with the Pheromones Women project and created a joint program for complete relaxation and rejuvenation. For the Soul – A gong meditation in the Pheromone Women area. For the body – a relaxing massage to the sound of singing bowls in noise canceling headphones and aromatherapy with “Ivy” oils. At the end of the application, peace and renewal are provided.
The new brand is universal, both for beauty lovers who cannot live without multi-stage care, and for minimalists who prefer to use only the most necessary. For a comfortable acquaintance with cosmetics, the brand has created its own welcome box, which contains the main skin care products.
The first shades of the “Russian Nude” glossy lipstick-balm collection appeared at the beginning of last year, and now there are already 12 shades in the series. This month, add four at once – both nude and brighter ones. So you can try lip makeup all spring and summer.
A series of shower creams with a viscous texture and fruity-fruity scents appeared in the Eden collection. In March, the series will be available in four creamy gels: “coconut milk”, “lemon sorbet”, “raspberry mousse” and “pistachio ice cream”. Well, after such aromas, it is clear that there will be no option not to eat dessert after a shower.
You can say goodbye to nourishing and fatty tissues until autumn and switch to lighter ones. The 22|11 brand has only one innovation for this situation – a hydrogel for hands with black pepper and patchouli. It perfectly moisturizes the skin without overloading it.
Pink Lemon, the network of manicure and pedicure studios, gently reminds you that it’s time to get ready for summer and presents a new Smart pedicure procedure. In this process, the master uses a hardware technique that is more efficient and safer.
The Korean brand Elimere sells approximately five million products each year, both in Korea and abroad. Now the brand enters the Russian market together with the Avocamo + series. At the heart of its formula is everyone’s favorite avocado, rich in ingredients.
oleic acid, omega-3 fatty acids, antioxidants and vitamins A, B and E. These components moisturize dry brittle hair and give shine, protect the scalp.
The first products of the series are remineralizing thermal water and strengthening serum. The formula of all products is based on Brazilian thermal water. It moisturizes, soothes, relieves inflammation and maintains the natural balance of the skin. Its formula, rich in minerals such as calcium, silicon and selenium, has an antioxidant effect.
The studio THE-FACE-ONLY (she is already four years old) presents a new special massage TFO on the occasion of her birthday. It aims at simultaneous work of four regions: face, head, cervical-collar region and décolleté muscles. It provides deep effect on several areas at the same time, maximum lymphatic drainage effect.
Greek brand Apivita has introduced an updated Queen Bee line based on royal jelly, the most valuable product of beekeeping.
In the new series, the component is encapsulated in a two-vector system in liposomes for slow, controlled release and deep penetration into the epidermis.
A brand specializing in makeup brushes and products for easy interaction with them – silicone cases for storing them and cleaning sprays. The design of the products is made in a minimalist beige tone and fully embodies all the aesthetics of the aesthetic girl.
When a new brand of decorative cosmetics appears in Russia, a beauty editor somewhere rejoices. Astra, for example, came to us from Italy. During the time we tested the new products, we managed to find our favourites – the cherry sheer shade and the compact powder that looks like a mosaic and is ideal for contouring.
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Source: People Talk
I’m Roger Gritton, and I’ve been writing for the The Fashion Vibes for over 5 years now. My specialty is beauty news; I’m passionate about covering the latest trends, products, and innovations in the industry. In my time there, I’ve become known as an authority on all things beauty-related.
I love discovering new experts to interview, researching up-and-coming ingredients and techniques that are making their way onto our beauty shelves and highlighting people who are making a difference in the world of cosmetics. My work has appeared not only on The Fashion Vibes, but also several other publications including the New York Times Magazine, Allure Magazine and Refinery29.
