After years determined by the phenomenon Euphoria, the makeup world continues its aesthetic evolution. Now, beyond fantastic recreations, hallucinogenic designs and more than one graphic outlinetypical of the audiovisual clip starring Zendaya, The beauty sector turns to the aesthetics of the past and the last decades of the twentieth century are the main source of inspiration. From designs focused on the 20’s flapper, with ultra-short, shady bobs to shine and high doses of blush, through the best of the 70s and 80s, with fantasy shades, in color, reaching the 90s and early 00s with makeup glossy based on the juiciness of the face.
The truth is that within the makeup and beauty industry many of the ideals invented several decades ago are born and reproduced, and although all the ideals mentioned in the previous lines are very current, one of them is without a doubt the ‘beauty’ contributions that will be a hit by the end of the year: the ‘washed denim’ shade. After dominating the eyelids in the ’80s and being unceremoniously abandoned in the early grunge years, Gen Z brings one of the boldest and most powerful eyeshadows of recent years, “washed denim”.
We could say that the ‘washed denim’ is a somewhat complex shade to achieve and that, when looking for its equal in the world of beauty, it is highly controversial. Many wonder how we can get this “washed denim” without the help of professionals? Well, to the surprise of many, it is very simple. Think about the color of your favorite jeans, apply to the eyelids and blend just past the crease and along the lower lash line, and et voilà, one of the instant trending designs. The last trick will be to combine it with weakened makeup, such as naked lipsfor example, and with a subtle sheen (to maintain that thread of ‘retro’ aesthetic).
Since Taylor Swifton the cover of her latest album, past current celebrities such as Kendal Jenner or Hailey Bieber, even music divas such as Jennifer Lopez have already joined the trend of this bluish shade that promises to lead in the career of beauty next 2023. How are these celebrities developing now? As we explained, it is a shade aimed at prioritizing the look and leaving other aesthetic features like blush or lips in the background. Of course, apart from a simple shadow, there are many variants to venture into ‘washed denim’.
For example, one of the little ones of the Kardashian clan, Kendall Jenner, opt for a smoky shade in a bluish tint in the mobile eyelid area. The fame of this was encouraged along with a simple and balanced make-up, the most natural, playing, yes, with a juicy lipstick in pink tones.
While, hailey bieber, dedication to a reverse washed denim. In other words, far from dramatic shadows or emphasizing the upper eyelid area, the model opts for shadows with outlined in reverse in the waterline of the eye. A make-up that gives a more torn and subtle look to make-up artist Leah Darcy’s facial styling and, together with the cat eyeliner, looks great with Hailey’s type of eye silhouette. A very creative and minimalist idea to go with this bluish makeup without sinning with overloaded or unflattering shadows.
Do you dare with one of the beauty trends that promises to lead the future in 2023? Not only does it feel good and we think it’s very original to break away from more classic designs, but you can also adapt it to the area you like the most and with the intensity you prefer. Whether you’re Team Kylie or prefer minimalism like Hailey, the ‘washed denim’ is for you (and this holiday season promises to lead the makeup race). Next, we suggest several washed denim color options to head into this new season and we certainly will you won’t stop doing it for months to come.
The Cream Eyeshadow is a long-lasting, waterproof cream eyeshadow with 18 highly pigmented, easy-to-apply shades. With a proven 24-hour long-wearing and waterproof formula, The Cream Eyeshadow became a best-seller in an instant, as not only is it long-lasting, but the strong and vibrant colors and cream texture make it easy to apply, even with your fingertips.
Suggested retail price: € 15.95
5 Couleurs Couture, in a soft matte box, reveals voluptuous powders that dress up the look with the most couture make-up. The fine and creamy powdery texture of the eyeshadow is enriched for the first time* with cornflower extract. Ultra-sensory, each shade puts an intense, immediate and long-lasting color on the eyelid, without a matt effect. Designed by Peter Philips, Creative and Image Director of Dior Makeup, each of the 5 limited edition Couleurs Couture palettes features velvet eyeshadows, from the most matte to the most satiny, in artistically orchestrated shades.
Suggested retail price: €64
Born in New York City, Elizabeth Arden has over 100 years of experience making beauty products. The shades that make up the Beautiful Color Eye Shadows line are made according to the latest trends with technology that cares for and pampers the delicate skin around the eyes. The result: soft shadows that don’t crack and that combine the effectiveness of long-lasting color with beneficial skincare properties. Vitamin enriched and oil free.
Lasting Mousse Eyeshadow from Kiko Milano, is a long-lasting mousse eyeshadow, 16 hours, and a feeling of freshness. With a pearly and metallic finish, it is perfect for an intense and versatile look, all day long! And why is it special? Very easy, thanks to its buildable and ultra-pigmented formula that lasts for 16 hours to achieve flawless makeup all day long; In addition to its innovative water-based texture, it offers an extraordinary feeling of freshness during application, to enjoy a highly sensory cosmetic experience.
Suggested retail price: €8.99
Powder Kiss Soft Matte Eye Shadow by MAC Cosmetics is an ultra-creamy and light eyeshadow that glides easily on the eyelid, giving it the velvety and faded effect you are so looking for. The formula contains a high amount of emollients making it very creamy, smooth and easy to blend. This innovative formula is available in the same lip and eye shades for a high-impact look.
Suggested retail price: €23
Source: Marie Claire
I am Anne Johnson and I work as an author at the Fashion Vibes. My main area of expertise is beauty related news, but I also have experience in covering other types of stories like entertainment, lifestyle, and health topics. With my years of experience in writing for various publications, I have built strong relationships with many industry insiders. My passion for journalism has enabled me to stay on top of the latest trends and changes in the world of beauty.
