Stacy Rader joins CBS Media Ventures as head of initial development and brand expansion

In Wendy McMahon’s first major hire since the CBS News boss took control of CBS Media Ventures, she has hired veteran producer and development executive Stacy Rader as SVP, first-run development and brand extensions at CBS Media Ventures.

In her new role, Rader, who will be based in New York, will work with senior management to create and coordinate CMV’s content strategy across platforms.

She succeeds Elaine Bauer Brooks, who left her role as EVP, development and multiplatform content at CBS Media Ventures in August after nine years with the company, following the retirement of CBS Media Ventures president Steve LoCascio as part of a corporate restructuring who joined, to which the company also belonged. McMahon’s purse.

“Stacy’s background as an experienced producer with a flair for creating compelling content, with expertise in modernizing brands to meet audience expectations and create new business opportunities is exactly what we were looking for when creating new shows and our current best-in-class franchises,” said McMahon, president and CEO of CBS News and Stations and CBS Media Ventures.

At the time of Brooks’ departure, McMahon reiterated the company’s commitment to its first syndication deal, which is experiencing a sharp decline. This includes CMV, which has launched only one new daytime talk show in the past decade, The Drew Barrymore Show, while the company’s top performers, led by, came to an end Judge Judy And Dr. phil.

“The syndication landscape is constantly evolving and changing, but CBS Media Ventures’ commitment to gold-standard programming remains constant. This commitment will be extremely important in any new developments,” said Rader. “I also look forward to building on the success of the legendary, award-winning CMV shows and helping to expand their footprint. “I come to these shows not only as a professional, but also as a ‘ a passionate fan and loyal viewer.”

Rader spent twelve years at Sony Pictures Television, where she rose to EVP and head of brand partnerships. The Dr. Oz Show turnoff the good dish, The syndicated show, which she also co-created and developed, as well as serving as co-executive producer and head of brand partnerships for the parent Dr. oz Program.

In addition to his work in syndication, Rader served as co-executive producer of development for A+E Factual Studios-Six West Media. Other production credits include those of Food Network Ask Aida and syndicated shows The Tony Danza Show, The Jane Pauley Show And The Rosie O’Donnell Show.