Ad inventory for next February’s Super Bowl LVIII, which will air on CBS and other Paramount Global platforms, is “largely sold out” and ahead of schedule, a Paramount spokesperson confirmed to Deadline.
In recent years, marked by the coronavirus crisis, the bulletproof spectacle of the Super Bowl has clashed with the larger reality of the global pandemic and, as a result, a declining advertising climate. Still, Paramount/CBS last released the game in 2021, earning an estimated record $545 million in ad revenue.
Fox generated nearly $600 million in ad revenue from the Super Bowl last year, hitting a new high of $7 million for a single 30-second spot.
The Super Bowl’s appeal is innate, but media companies have also found new ways to promote it in a time of changing viewing habits. For the first time, Paramount plans to “streamline” the Super Bowl and air a simulcast on Nickelodeon with the required green graphic enhancement. It also streams on Paramount+. Out-of-home viewership numbers are now also recorded by Nielsen and other measurement companies and used by programmers to improve their offerings to ad buyers.
Creative campaigns can be adjusted depending on the positioning of the messages, although it is still a little early to have an idea of which brands or Hollywood films want to make a splash. The competition will be held in Las Vegas for the first time, which will likely add some spice to the surrounding spectacle, unlike last year’s competition in Glendale, AZ.
Last year’s game averaged 115.1 million viewers, making it the most-watched show in American television history.
Source: Deadline
Joseph Fearn is an entertainment and television aficionado who writes for The Fashion Vibes. With a keen eye for what’s hot in the world of TV, Joseph keeps his readers informed about the latest trends and must-see shows.
