A revolution is on the way for Netflix. After experiencing a drop in subscriber numbers a few months ago – a historic first – the American platform decided to react by implementing some initiatives that didn’t please everyone. While the measure of charging for account sharing will come into effect soon, leaders are considering another small revolution: a completely free subscription! The only condition: agree to the distribution of ads.
“We are open to all these different models that are currently in existence (…) we are definitely keeping an eye on this segment”Ted Sarandos, Netflix’s director of content and co-general manager of the platform, announced it during a conference a few days ago. “We have a lot of work ahead of us this year, both in paid sharing and in our ad launch” He added that if this free project sees the light of day, it will not be implemented for a while. As a reminder, Netflix already rolled out an advertising subscription a few months ago at a lower price than its other offerings.
When promptly asked about Netflix’s strategy in terms of series cancellations, Ted Sarandos pointed to the audience and the delivery of related content. “We’ve never canceled a successful show. Most of these shows were well-intentioned, but despite having a large budget, they only attracted a very small audience. In the ideal scenario, you’d reach a small audience with a small audience. audience”explained.
Clara Kolodny
Source: Programme Television
Joseph Fearn is an entertainment and television aficionado who writes for The Fashion Vibes. With a keen eye for what’s hot in the world of TV, Joseph keeps his readers informed about the latest trends and must-see shows.
