The global TV industry’s breathtaking spending spree is set to ease over the next 12 months as a leading UK research group has announced the end of a decade-long content boom.
Ampere Analysis kicked off 2023 by predicting that global spending on TV content, including sports, will grow just 2% to $243 billion over the next year.
Ampere said this is the slowest growth rate in 10 years as streamers and broadcasters keep budgets under control. The 2% increase compares with 6% growth to $238 billion last year. Spending in 2013 was just $128 billion, according to Ampere.
Ampere said the economic headwinds will hurt household finances and ad spending, forcing Netflix and traditional broadcasters to rethink their big content investments.
Ampere also predicted a move to cheaper programming. “Services will continue to focus on original content to compete in a crowded, cost-sensitive market, but we are already seeing a shift in the uptake of content to a greater number of lower-cost, unscripted formats,” says Hannah Walsh, ‘ a research worker. manager.
According to Ampere, Disney and Warner Bros. Discovery overtakes Comcast as the top two original content investors this year. They will spend $10.5 billion and $9.5 billion, respectively.
Author: Jack Kanter
Source: Deadline
Joseph Fearn is an entertainment and television aficionado who writes for The Fashion Vibes. With a keen eye for what’s hot in the world of TV, Joseph keeps his readers informed about the latest trends and must-see shows.
