American actress Sydney Sweeney has appeared nude in a new advertising campaign for the sports trading platform Novig, publishing the promotional video on her official Instagram account.
The 28-year-old star of the hit television drama series Euphoria has become the official face of the sports trading platform. In the campaign footage, she poses wearing hockey goalkeeper equipment while appearing topless, without underwear, and completely nude.
The advertisement features the actress posing alongside several items of athletic gear. Throughout the promotional video clips, she is pictured holding a baseball bat while posed with rugby balls, basketballs, and a tennis racket.
Promotional Campaign and Platform
Novig is an American financial technology company operating a sports prediction trading platform. The service allows users to trade positions on the outcomes of sporting events in a peer-to-peer exchange environment, bypassing traditional sportsbooks. The commercial campaign with Sweeney represents a major promotional effort by the platform to expand its visibility and user base.
Sweeney initially rose to global prominence for her portrayal of Cassie Howard in HBO's drama series Euphoria, which earned her a Primetime Emmy Award nomination. She has since expanded her career into film production and starring roles in major feature films, alongside high-profile ambassador partnerships for global fashion and lifestyle labels.
Recent Appearances in Venice
The release of the Novig commercial follows other public appearances by the actress earlier in the month. In early September, Sweeney arrived in Venice, Italy, wearing a transparent lace top.
Venice routinely hosts the annual Venice International Film Festival every September on the Lido island. Founded in 1932, it is the world's oldest film festival and remains one of the major events on the global cinema calendar, where international stars regularly attract widespread media and fashion coverage.
Instagram, where the promotional video was posted, is a photo and video sharing social network owned by Meta Platforms. Celebrities and commercial brands frequently use the network to launch marketing campaigns, product endorsements, and digital media releases to millions of followers worldwide.
