Sydney Sweeney's boyfriend, talent manager and music executive Scooter Braun, is reportedly becoming a major influence on the actress's career. According to Puck News, Braun was a factor in Sweeney's recent decision to sign with Hollywood power player Kevin Huvane at Creative Artists Agency (CAA).
Braun set up a dinner between Sweeney and Huvane without her other management knowing, which led to her signing with him over rival agents who had reportedly been "clamoring for a similar sit-down" with her, according to Puck.
CAA is one of Hollywood's leading talent agencies, representing top names across film, television and music, while Huvane is a longtime agent known for representing major film stars.
The career move came around the same time that Sweeney, 28, split from her longtime publicity team at ImPRint PR after working together for a decade. Puck reported that both sides were happy to move on, with the ImPRint team growing "frustrated" that Sweeney was no longer listening to their advice.
Sweeney's Publicity Battles
Puck pointed out that when ImPRint sent Sweeney to Variety's Power of Women event last year in a bid to get her taken more seriously as an awards-worthy actress, she showed up in a sheer silver gown that highlighted her cleavage.
It is currently unclear whether Braun, who has previously managed Ariana Grande, Justin Bieber and Demi Lovato, has any say in Sweeney's current publicity strategy or wardrobe choices. The Daily Mail has contacted Braun, ImPRint and Sweeney for comment.
From Oscar Hopeful to Sex Symbol
Sweeney tried to enter the Oscar conversation last year with her role in the boxing biopic Christy, but after it bombed at the box office, she appears to have leaned on her sex appeal to stay in the headlines.
Her many raunchy scenes in the third season of Euphoria, the HBO drama also starring Zendaya, dominated the news cycle through April and May, stealing the spotlight from A-list co-stars Zendaya and Jacob Elordi. She then doubled down on her sex symbol status by launching her own lingerie brand, Syrn, which she has promoted with a string of provocative pictorials and commercials.
The most recent Syrn advert shows Sweeney posing completely topless, wearing a G-string, crawling on all fours, and licking cream off her fingers.
Turning Heads at the Venice Film Festival
Sweeney is now in Italy for the Venice Film Festival, one of the world's oldest and most prestigious film events, alongside Braun, where she has continued to turn heads with her revealing outfits. On Wednesday, she attended a dinner for Armani Beauty in a vintage silver gown from the brand, which was also sheer around the chest.
Before that, she was photographed wearing a semi-sheer lace top that revealed her side and underboob.
Sweeney and Braun's Romance
When she is not showing off her curves, Sweeney has been spotted looking happily in love with Braun by her side. Before their trip to Venice, the couple were seen out in Los Angeles together, joined by Braun's three children with his ex-wife, Yael Cohen: Jagger Joseph, 11, Levi Magnus, nine, and Hart Violet, seven.
Sweeney and Braun have been romantically linked since September 2025. Their romance began months after they met at the wedding of Amazon founder Jeff Bezos and Lauren Sanchez in Venice in June last year, not long after Sweeney ended her engagement to longtime partner Jonathan Davino in early 2025.
Sweeney previously told Cosmopolitan that she was enjoying "experiencing" love after spending so many years focused solely on her career. In May, Braun said: "I've met an extraordinary woman who is kind and generous and smart, and real and down to earth."
What's Next for Sweeney
Sweeney has several new projects lined up. She is set to star in the sequel to her hit film The Housemaid, as well as lead the sci-fi blockbuster Gundam alongside Noah Centineo.
She is also set to produce and star in an "erotic" retelling of the Sleepy Hollow story, based on Lindsey Anderson Beer's debut novel Hollow. Behind the camera, Sweeney runs her own production company, Honey Trap, which operates under a first-look deal with Sony Pictures.
