After opening stores in Madrid, Barcelona, Badajoz and Las Palmas de Gran Canaria, IQOS reopens in the capital which will be the fifth boutique in Spain. The inauguration on Calle Fuencarral, one of the city’s most modern arteries, reinforces the innovative brand’s commitment to presenting its latest developments in combustion-free alternatives for adult smokers in the most advanced way.
IQOS Boutique Fuencarral It occupies a space of approximately 200 square meters, designed by the Italian studio Parisotto+Formenton Architetti, and which is divided into several spaces designed in such a way that as soon as you enter, you do not feel like leaving.
The boutique offers consumers a unique experience around the latest generation of IQOS ILUMA devices, which stands out for its innovative induction heating technology and cutting-edge designs. In addition, it also offers a space dedicated to science, where you can observe the differences between the steam released when the tobacco is heated and the smoke produced when it burns. And also a corner to relax, with large sofas and a cozy lighting system based on nanotechnology to reproduce natural light and the visual appearance of the sky and the sun.
And if that’s not enough, users visiting this new boutique over the next few months will find a work by the versatile artist Rebeca Khamlichi at the entrance who invites us with hands full of color to enjoy together.
From September 23 to 30, for the first time and exclusively, the Custom week at the IQOS boutique in Fuencarral. A week where adult IQOS smokers can customize their device’s cloth covers IQOS ILUMA completely free, and from the hand of a luxurious artistic team.
Continuing the collaboration with the brand, the artist Rebeca Khamlichi has created a very original alphabet with all the letters, and the AMANO artists, who will be on site, will screen-print the covers to turn them into unique and personalized objects. change with the initials everyone chooses. Because it is handmade, no case will be the same!
This new IQOS Boutique joins more than 270 in the world’s major capitals, including Amsterdam, Berlin, Milan, Moscow and Tokyo. The goal of the brand is that by 2025, 40 million adult smokers will opt for these combustion-free devices to realize a smoke-free future as soon as possible.
*IQOS is not without risk and when used, nicotine is inhaled, which is addictive. Only aimed at adult smokers.
Source: Marie Claire
