A question crossed our minds when we saw Paula Acebedo (@paauulzz) posing on Instagram in a pink El Niño t-shirt and her characteristic white maxi logo. And that’s it, I remember unlocking… The firm was one of the most popular among young people in the early 2000s. Years when the Y2K aesthetic is now smoked. Surprisingly, this brand does not seem to go back to the present from the past. revival Or does it just start now?
From Tarifa beaches to Disney Club
Although it may seem like the beginning of a joke, an Austrian; a swiss and a spanish surf enthusiasts were they established Boy Tarifa in 1999. After opening with a single store, they soon went on to sell seven franchises in Italy, Portugal and the Netherlands and cross borders at 37 locations in Spain.
this boom this came about when the then store clerk had the idea that they could get the brand on TV. said and did because began appearing in serials and even Disney Club. Thus, they did not even need to invest in advertising for their popularity to increase rapidly.
The child was destined to be born, mostly surfers and beach people. The name is an example, and in Tarifa the east wind and the wind blowing on the mountain are called “child”. However, at the height of its popularity, it began to have a large presence in other urban tribes. especially among canis, bakalas, chonis or whatever you call them in your city.
Forgotten but not broken
However, despite the passage of time and the emergence of new trends, we stopped seeing their trends. T-shirts with acid and bright colors and simple but modern linesThe firm has not gone bankrupt and is still active. With a much lower profile than in the years of expansion, yes, they still currently sell through their online store El Corte Inglés and Amazon.
In addition to T-shirts (no longer stock available iconic vintage model) there new designs available every season sweatshirts, swimwear and shorts for teenagers and children. But that story doesn’t end there, as we’ll see if it rises from the ashes thanks to the Y2K trend, influencers, and the secondhand market.
Photos | Boy Tarifa
Source: Trendencias
Bernice Bonaparte is an author and entertainment journalist who writes for The Fashion Vibes. With a passion for pop culture and a talent for staying up-to-date on the latest entertainment news, Bernice has become a trusted source for information on the entertainment industry.
