Target has been accused of racism because one of its stores was hiding makeup in darker shades and not preserving lighter shades.
Eli Levi, 21, of New York City, was shopping at the popular chain store when she noticed that the darker shades of Versed luminous drops were stored in a sealed plastic container to prevent theft, while the lighter ones were on the shelf. unprotected.
He took a video of it and uploaded it to Tictocha and beat up the shop, calling it “racism at its best”.
The video quickly went viral, garnering over 500,000 views in just a few days, and many people on the internet were outraged.
“Target, please explain to me why the lighter tones look great while the darker ones are securely packaged and sealed,” he said in the clip.
Target has been accused of racism after one of their stores put dark make-up in the checkout and didn’t protect the light tones
Eli Levi, 21, from New York City, uploaded a video on TikTok that he called “racism at its best” while shopping at the famous chain of stores when he noticed the security measures.
Versed noted that the darker shades of the luminescent drops are stored in a sealed plastic container (left), while the lighter shades are stored unprotected on the shelf (right).
“This is the pinnacle of racism in Target’s beauty department.”
The product comes in two different colors: pure gold (it was free on the shelf) and pure bronze (it was locked) and the latter is a visibly darker color.
However, on its website, the brand insists that the glitter drops are actually designed for all skin tones.
Target spokesperson Brian Harper-Tibaldo told DailyMail.com that the anti-theft package “did not meet” the company’s “guidelines” and was “working quickly to resolve the issue”.
“We want to create an inclusive and welcoming experience for everyone who shop from Target,” he told us.
“The use of this theft-proof packaging is not in line with the guidelines we provide to our stores and we are working quickly to resolve the issue.”
“Choose between Sheer Bronzed and Sheer Gold (or not – both shades work well on almost any skin tone and can be mixed together),” the brand’s product description says.
Many people were shocked by Target’s actions and turned to the comments section to share their concerns, tag the company, and seek a response.
“@Target does it better,” one disgruntled TikToker wrote.
“Yes, they went with them for years. #Shopsmall,” he added.
“I’m really mad at Target for this,” said another.
“What the hell is the target?” another person asked.
‘@Target announced!’ read another review. The sixth person agreed: “While I was breathing. @Target, you have an explanation to make. ‘
DailyMail.com reached out to a Target spokesperson for comment.
But others defended the shop, arguing that its actions had nothing to do with race, as stores tend to lock most stolen items no matter what.
Many people were shocked by Target’s actions and turned to the comments section to share their concerns, tag the company, and seek answers.
Others, however, defended the shop, arguing that its actions had nothing to do with race, as shops tended to lock most stolen items no matter what.
“Like someone sealing these boxes, it locks the most commonly stolen items,” one user wrote.
“There is no racism,” said another. “Loss prevention”.
Another added, “I’m not saying it’s not racism, but I’m pretty sure they only protect what is stolen most often.”
A fourth comment was: “I suspect the vaults are mapped by the SKU to items in an anti-loss registry, but I still think it’s a really bad look.”
“Don’t stores lock the most frequently stolen items, no matter what?” another user asked.
“Probably not with the title, but with the most stolen item. Dark shades cover more than one race or ethnicity. Have you thought about the breed, why?’ read another review.
Another agrees: “This has nothing to do with race and everything to do with real numerical logistics.”
It turns out that this is not the first time. In 2019, Target was targeted for a similar situation after someone tweeted a photo of them featuring only dark shades of Elf Cosmetics foundations marked with anti-theft stickers at one of their store locations.
A year later, another woman shared a video of her sunscreen at her local Target, showing how “girl in black sunscreen” is hidden behind a column despite plenty of shelf space.
In June 2020, Walmart faced criticism after a man named Jesús A. Rodríguez shared photos of hair products in suitcases that were sold primarily to black customers.
Back in 2019, Target was targeted for a similar situation after someone tweeted a photo that featured only dark shades of Elf Cosmetics foundations marked with anti-theft stickers.
Out of sight: Another woman shared a video of her sunscreen streak on her local lens, showing how her “black girl sunscreen” was hidden behind a pillar.
In June 2020, Walmart also drew backlash after a man named Jesús A. Rodríguez shared photos of hair products in suitcases that were sold primarily to black customers.
Make a Change: Investigation causes Walmart to announce it will discontinue the app
They were kept behind glass that had to be opened by a store employee, while other generic shampoos and conditioners remained on the shelves.
He wrote “More than the police” on the post, which has now been retweeted nearly 200,000 times.
The investigation prompted Walmart to announce that it would discontinue the practice.
They tweeted at the time: “Jesus, we are sensitive about this and we understand your concerns.
“We’ve made the decision not to put multicultural hair care and beauty products in lockers anymore.
“This app has been in nearly a dozen of our 4,700 stores nationwide recently.”
“As a retailer that serves millions of customers from different backgrounds every day, Walmart will not tolerate any form of discrimination,” Walmart spokesperson Lorenzo Lopez told the newspaper. The New York Times in an email.
Other retailers have similar practices, he said, adding that some products are locked at a limited number of Walmart locations “to deter thieves from certain products such as electronics, automobiles, cosmetics and other personal care products.”
Source: Daily Mail
