There is no shortage of private member clubs in London. But the neighborhood is a long way from its newbie, stuffy, smug neighbors — and it already has the celebrity seal of approval.
Opened in Grosvenor Square two months ago, Twenty-Two has no dress code, unisex bathrooms, a Studio 54-inspired basement club, and a (relatively) affordable membership plan.
Invention of hotelier and restaurateur Navid Mirtorabi and his father, Simon, British scion Jamie Rueben, half of the Rueben Brothers, which owns extensive sites in London’s Mayfair, including the 200-year-old Burlington Arcade.
The real estate giant made headlines when she was spotted at a party in Los Angeles with Kim Kardashian shortly after breaking up with Kanye West last year.
Making a sensation: Twenty-Two in Grosvenor Square has no dress code, unisex bathrooms, a Studio 54-inspired basement club, and a (relatively) affordable membership plan. In the photo, one of the Artist Studios designed with Pierre Frey wallpaper and matching furniture.
Celebrity Ties: Twenty-Two is the brainchild of hotelier and restaurateur Navid Mirtorabi and British scion Jamie Rueben, photographed with Kim Kardashian in May 2021.
While most member clubs take pride in maintaining tradition and impartiality, The Twenty Two is more concerned with creating an atmosphere that will pull guests through the door.
“Everyone is welcome and everyone is invited, but above all I want it to be accessible to new generations,” Mirtorabi told the Financial Times.
“I want seniors to feel comfortable and be a part of it, but not in the first place.”
The management’s young and contemporary visions are reflected in the club’s management style.
There are unisex restrooms, something hard to imagine at any of the other nearby member clubs, and there are no rules for wearing tuxedos, ties or shirts. Hoodies, sneakers and sandals are allowed.
Heart of the Club: Pictured is the restaurant serving fresh, seasonal food, open to non-members and still relatively affordable, with meals costing around £30.
Plenty of space: One of the double-decker rooms decorated with sumptuous fabrics. There are 31 bedrooms, each individually designed and filled with thoughtful details.
Escape from the city: Elegant Cabochon marble bathrooms feature a private luxury bathroom and give you the feeling of a spa in the middle of the city.
Also relatively affordable for such an establishment. Young people under 35 pay 750 euros per year. Subscription to Soho House London is £1,100; £1750 at nearby Annabel’s.
Not surprisingly, the member list is top secret, although it is believed to be “several hundred”. It has also had a large number of A-list visitors, in addition to the crowd, since it opened a few months ago.
Madonna, Naomi Campbell and Tom Cruise stopped by to view the iconic building’s sumptuous interiors.
Warner Music hosted the Wireless Festival after-party in the event where big names such as Cardi B and Megan Thee Stallion came together.
A-List Confirmation: Madonna, Naomi Campbell, and Tom Cruise stopped by to see the landmark’s flamboyant interiors. In the photo, a cruise visit after a day at Wimbledon
Party Girls: Rebel Wilson (left) and Cardi B (right) also spotted on Twenty Two
Serving fresh, seasonal cuisine, the restaurant is open to non-members and is still relatively affordable, with meals at around £30.
One of the phrases the founders reiterate when promoting their new venture is “A white glove service without white gloves”.
Twenty Two also offers 31 bedrooms, each with its own inspiration. The walls and ceilings of one featured in most promotional materials are covered with bright red wallpaper.
Hotel guests also have access to areas reserved for members of the building, such as the library and basement club, which is likened to Studio 54.
Source: Daily Mail
