Today, if women of all ages and sizes were surveyed about their most hated shopping experience, buying jeans would be at the top of the list.
All we want to do is walk into our favorite store, get our size in different shapes and shades, try on, pick the prettiest, pat our asses and come out smiling.
Instead, thanks to so many different “same” sizes – not just between brands, but within stores themselves – buying jeans is a nightmare.
According to a recent survey, the average woman has three pairs of shoes she never wears because they fit so badly, while six pairs are ignored on a shopping trip.
H&M: Although their legs are bulky, this couple’s waist (L) was two inches smaller than mine. As a result, H&M size 14 is not a size 14. Oddly enough, these jeans (R) were too tight at the crotch and too high, but too low at the waist. Their legs were so tight, they neither looked like they were 14 nor did they look alike; I would put my waist at 12 and my legs at 10.

M&S: These (L) waists are so wide I feel like I’m wearing a diaper! The crotch is about two inches shorter than it should be and I can pull them up and down without undoing the zipper or button. On the other hand, these skinny jeans (R) with an elastic waistband have a perfect fit and a nice look, without front pockets to bulge the belly.

All these jeans from different stores have the same size on the tag
You may be a size 14, but when you enter the locker room, you will notice that one pair is so wide that you have to get two sizes smaller, and the other is so tight that you can barely zip it up on your stomach. . And there is nothing more depressing than having to reach for a larger size than you expected.
That’s why I was so sympathetic when I read about Zoe Evans, 29, as she shared her recent experience with the frenzy of her high street buddies. After purchasing four pairs of high-waisted size 18 jeans online from River Island, she found that their sizes were so different that it was hilarious, if not all that offensive.
Sharing a photo of the ridiculous result when the jeans were stacked on top of each other, she shared, “There wasn’t the slightest difference between each pair – one pair of jeans was half the size of the other.
“I spent £170 on a pair of jeans and only one pair was the size I wanted and the size I wanted.”
Part of the problem when it comes to our size issues is the crazy and frankly unfair trend of retailers towards toilet sizes, where they try to make women feel better about our sizes by marking their larger sizes smaller than they are. . Because while women’s sizes should be the standard, there are no legal requirements our main streets have to comply with, meaning brands are free to use their own sizes.
Ever since I got my first Levi’s 501s when I was young, I’ve been passionate about stretchy jeans, championing the right of women of all ages and sizes to have jeans that fit well without being humiliated.

F&F: These legging (L) style jeans are loose on the waist and thighs. I need a size smaller. These high waisted (R) skinny jeans fit great and looked great on the butt. Denim is also ridiculously soft. I can’t believe they came from a supermarket – and for such a good price. They fit me perfectly.

ZARA: While the fit on the leg and bottom was great, the waist was impossible to do, which was really embarrassing (L). These (R) just did. The jeans were hard, the crotch was loose and the jeans did not fit the butt. This is not good

RIVER ISLAND: Confusingly, even though these jeans (L) looked small, the stretch fabric made them look way too big at the waist. I am hopeless. I haven’t been able to refresh these (R) in any way, they are ridiculously small. They should be renamed to size 10 instead.
To illustrate the very different extent of the problem, I tried four jeans, each from five different brands: Tesco’s H&M, Zara, Marks & Spencer, River Island, and F&F.
All 20 pairs were claimed to be a size 14, which would lead any sane person to assume they would all fit. But as these photos show, it was far from the truth.
get M&S; The blue “mom” jeans were so loose at the waist and crotch that I could have worn more. However, indigo skinny styles fit the bill.
By the way, I couldn’t even zip up the alleged size 14 Cropped River Island jeans – they were definitely a size 10! – but the skinny pairs fit my legs but had a wide waist.
I know this problem isn’t just on High Street. I love Levi’s 501s, but when I recently ordered a pair of same-size flashlights that I wear traditionally, they were so big I gave them to a much older friend.
No wonder we’re all so baffled. It’s time for retailers to get smarter and raise honestly.
Source: Daily Mail