An independent clothing brand has launched a “positive era” clothing collection to spark a conversation about topics that are widely considered taboo, including vulvar diversity and menstrual poverty.
Lucy & Yak, a Yorkshire-based company founded in 2017 by Lucy Greenwood and Chris Renwick, is known for their range of overalls that often feature vibrant and colorful prints.
The pants and overalls are on sale now and cost £36 and £62 respectively.
In 2020, it launched vulva print covered trousers and overalls. Now, he has expanded his live portfolio with these new designs that he defines as genderless.
The brand posted the new launch on social media, saying it wants to “do our part to normalize speech and remove the stigma surrounding the vulva and menstruation.”
Lucy & Yak, an independent Yorkshire-based fashion brand, has launched a limited-edition clothing line designed to spark conversations on taboo topics like menstruation and the vulva. These overalls have a fruity vulva print
The second piece in the brand’s positive collection for the period, these pants feature a print of menstrual products such as tampons, mugs, and bloody undergarments.
Featuring bloody tampons and other period-related items, this print was designed by artist Sam Dawood, whose work is part of the Vagina Museum’s permanent collection.
“Half the world’s population has one, let’s talk about it!” he added.
Besides normalizing menstruation, it aims to draw attention to menstrual poverty, which means lack of access to menstrual products.
A 2017 survey of girls in the UK found that one in ten people could not afford these products, and the same number were forced to wear improvised sanitary clothing.
In addition to possible health problems, menstrual poverty can also lead to emotional and mental difficulties.
The stigma surrounding menstruation is thought to mean that talk about menstrual poverty, as well as research on the subject, is limited.
The pants, which the brand describes as genderless, feature a red print on a pink background designed by artist Sam Dawood.
Fruity: the dungarees print includes several fruits, representing the vulva variety, according to the brand.
Lucy and Yak say they want to “break the bleeding stain” with their new pants. It was created in collaboration with multimedia artist Sam Dawood.
Sam’s work is in the permanent collection of the Vagina Museum and in the British Library’s Struggle for Women’s Rights exhibition.
Talking about the red-pink print of bloody tampons, menstrual cups and underwear, the artist said, ‘My aim is to help others not be ashamed of nudity; sharing the wonderful human form through art without censorship, shame or sexualization.
The second piece in the collection, dungarees – or “vulvars” – features a fruity print of the vulva created by Los Angeles-based artist Kelly Malka.
According to the Lucy & Yak website, Kelly’s work is “live and relevant, raising awareness of important issues in her colorful style, often focusing on issues and conversations surrounding her body and shape.”
Lucy & Yak, co-founder Lucy Greenwood, said of the product range: “We are very excited to launch our second edition of Vulvaree to continue raising awareness of what may still be considered taboo even in 2022.
“I remember when I got my first period and how embarrassed I felt.”
He added that the period “always appears when you’re not ready.”
“I’m not even sure anyone warned me that this was going to happen, so you can imagine my surprise and panic.
“I am everything to a world where no one would be ashamed or ashamed of something as normal as bleeding.”
In addition to launching the series, Lucy & Yak will donate to organizations working to eradicate menstrual poverty, including UK-based social startup Hey Girls.
Source: Daily Mail
