I was not created for business: Prokhor Chaliapin was the main character of social networks in 2025 and why is it just understood now

If you wear the honorary title of the active user of social networks, it was definitely more than once in the commemoration videos with Prokhor Chaliapin. There is no heıt, toxic or negativity in comments under such viral videos. Instead, expressions in the spirit of “how it feels” or “0 % condemnation, 100 % understanding”.

And the question emerges here: How did Prokhor Chaliapin, who were considered Cringzhov character a few years ago (in the negative sense of the word), became the main character of social networks in 2025? For the answer, the Peopletalk team decided to contact Alexander Bokova’s writer “I don’t understand that the Telegram channel is“ funny or no ”. We give him a word.

Alexandra Bokova

Prokhor Chaliapin-Her Mamler: Tiktok to large telegraph channels. Screenshots Storis, Edita and Expressions: “The main thing is not to work in this life. And then, you know, no one will appreciate it” – all this is no longer causing FacePalm. On the contrary, Prokhor has become a respected, fascinated and quoted character at the same time. A reasonable question emerges: What happened?

Once Chaliapin was perceived as the essence of everything that caused the Spanish shame: the secular chronicles singer, a human-alfa, a strange romantic and old millionaires with love for leopard jackets. But it’s just his power. In the age of total exposure and verified images, he looked like a person who never imitated. He has always been himself, only the world did not immediately understand how to read it.

2025 is a time after Cynism. After the pandemi, wars, burns and general existential overload, people no longer want a mask. Even if it’s a cring for the rest, I want a real person. Someone who feels, but does not imitate. And Prokhor was on the agenda.

It is funny that the basic principles of Christian ethics – “judgment”, “farewell”, “Love your neighbor” – and it seems to have transferred them to the reality of television. And not deliberately, but in a preface.

Prokhor has been criticized for years: for choosing a partner, for appearance, for eccentricity. And that? He didn’t answer in anger, he didn’t get into high scandals, he didn’t take revenge. On the contrary, he accepted this safely for his self and innocence.

In a world where everything is irony, Prokhor brings something else: simple, unconscious sincerity. He’s not afraid to look stupid, he can’t chase the trends, he – what he’s. And so now, in the age of rethinking himself, then it was.