How to blog in 2023? top content trends

Which of us has not visited at least once thought: What if I keep my blog? Therefore, read this article before you start doubting and all fears will evaporate instantly. Now you can easily find your target audience and stay in touch with them. All you have to do is know the latest blog trends and put them into practice. We tell you which content trends are worth paying attention to in 2023, for beginners and professionals alike.

microblogging

Usually microbloggers have a small but active audience. They focus on a narrow topic where they position themselves as experts. That’s why readers rely on their expertise, despite the number of subscribers. It could be a blog about cosmetics, travel or language learning.

This trend is a good reason to start blogging: By choosing a niche that suits you and making an effort to improve your blog, you can gain a loyal audience and start collaborating with partners. Meanwhile, advertisers often make a choice in favor of micro-influencers.

multi-channel

Don’t forget the multitude of platforms for interacting with audiences that currently exist. Podcasts, videos, short videos, articles – don’t stay in just one format, use several communication channels at once.

Messengers have now become a particularly relevant platform. According to Mediascope, they make up 15% of all time Russian users spend online. Channels in Messengers allow you to use all content formats, get feedback in comments, and analyze audience and interests with analytics access.

The more diverse the channel’s content, the higher the level of viewer engagement. For example, in Viber, AR masks and filters have appeared for subscribers, with which you can record a video or, unusually, send a photo.

Sincerity

Previously, there was a trend towards an “ideal” life with a verified photo on social media. Now viewers more warmly accept more honest content: vivid and flawed footage, real emotions, natural life. This approach to blogging helps build trusting, almost friendly relationships with subscribers.

Many brands are already actively following this trend. For example, shooting advertising campaigns with the participation of ordinary people instead of actors or models.

Storytelling and two-way communication

Storytelling is literally “the ability to tell stories”. People are interested in watching a person like a movie hero. Therefore, for stories to find a lively response, you need to think about the plot in advance – the plot, the climax, and the conclusion. Stylistically verified illustrations help create visual images, you can also use themed stickers or GIFs.

By the way, last fall, The Fashion Vibes released the Viber sticker pack “Cats are talking”, which will convey any emotion and mood better than words.

Pay attention to audience feedback, too. You can communicate with subscribers in the comments or live broadcasts, learn their opinions on various topics and organize mini-contests for them. This will help to better understand the audience and build a real community around the blog.