In February, the YouTube streaming platform canceled video monetization for Russian users. And because of this, the service lost 20% of writers from Russia. Brand Analytics conducted a study and found that from February 24 to April 20, the number of active Russian YouTube users decreased significantly. It also clarifies that “active creators” means anyone who comments, likes, and shares the video. By the way, how not to lose your content on YouTube, see here.
But YouTube has suffered more than social network TikTok, which has limited its ability to stream videos from Russia. The decrease in active Russian writers was 87%, and content – 93%. Meanwhile, Instagram* lost 56% of active Russian users.
A significant increase in users is observed today in the Russian social network VKontakte and Telegram messenger.
* Recognized as extremist and banned in Russia.
Source: People Talk
Lloyd Grunewald is an author at “The Fashion Vibes”. He is a talented writer who focuses on bringing the latest entertainment-related news to his readers. With a deep understanding of the entertainment industry and a passion for writing, Lloyd delivers engaging articles that keep his readers informed and entertained.
