White blush is the beauty obsession of the moment and here’s everything you need to know before adopting it

If there’s one thing we didn’t expect at the end of the year, it’s the advent blush white. New quirk or real stroke of genius? Well, let’s face it, this weirdly hued product falls somewhere in between, but one thing’s for sure, it does not fail to arouse in us a certain fascination and questions.

White blush, why?

Inspired by traditional Japanese makeovers and popularized by makeup artist Chiao Li Hsu in 2019 via Instagram, the white blush returns to being the center of attention in the beauty world thanks to a TikTok video from @f.bermann posted a few weeks ago. Very bright and interesting this “blush” with a cold color enhances the complexion and gives a healthy color without weighing it down.

The problem ? It is that this trend, as aesthetic as it is, is not dedicated to all skin tones. If the lighter skins are found there, the darker ones will not find their happiness there.

How to get a visible effect?

If white blush is at the heart of today’s trends, brands didn’t necessarily see this coming. As a result, it’s very difficult to get your hands on a complexion product in this color, unless you’re going for a cinematic or professional makeup look.

But if you don’t feel like robbing a bank account, or getting a funny result, you can also try using what you can easily find (or what you already have at home).

To do this, just apply a very light blush or highlighter, then from there add a little white eyeshadow directly with the brush to intensify it. The target. the goal? Being able to find the right balance between transparency (guarantee of brightness) and the desired intensity. It’s your turn !

Our inspirations

Buy your white blush

As we told you above, it is still difficult to find white blushes on the market. To help you, we have identified 3 equivalents, which will do the job perfectly.

An image credit: @chiaolihsu.