AMC Ent. Install laser projectors in 3,500 US auditoriums undergoing major upgrade; Addressing Cinionic will be out until 2026

AMC Entertainment plans to make the first major upgrade from the move to digital, announcing a contract with Cinionic to launch laser projectors to 3,500 U.S. viewers by 2026.

At the AMC Laser, the initiative “reflects a significant acceleration of AMC’s commitment to improving on-screen presentation” – with improved image contrast, maximum image brightness, brighter colors – “and indicates significant commitment of AMC for the future of the film “. It’s gone, “the company says. Laser projection is also more environmentally friendly and generates less waste, including eliminating the need to replace xenon bulbs and significantly reducing energy consumption.

The partners will begin installing state-of-the-art projectors in AMC auditoriums by the end of the year and then will have fans across the market across the country, with the entire initiative expected to be completed by the end of 2026. Provide no financial details . The projection device and related audience enhancements are said to cost about a quarter of a billion dollars, but require a “minimal” upfront capital investment from the company.

AMC already offers laser projection in its premium large-format auditoriums, Dolby Cinema at AMC, Prime at AMC and Favorite Imax at AMC, in cinemas, as well as in its latest newly built openings.

“Over the past two years, when AMC went through a pandemic, we did it not only with the intention of surviving, but also for the future of cinemas and to improve the guest experience in our theaters,” he said. AMC CEO Adam Aaron. “This partnership with Cinionic helps us ensure that the future of on-screen presentation in AMC is very clear.”

Wim Baines, CEO of Cinionic, said: “We have a long time to go. Together with AMC, we are offering movie lovers a laser difference that they can only get in the theater … Partnering with AMC enables the next generation to have a coherent, enhanced, laser-like big-screen experience. “

AMC, the world’s largest theater network, has 950 venues with 10,500 screens worldwide.

Cinionic and its founding partner, Belgium-based technology group Barco, have been working on laser-based presentation technology since 2014 and have installed up to 30,000 laser projectors worldwide. The company was born in 2018 as a joint venture between Barco, CGS and. ALPD. It works with more than 200 exhibitors and has installed more than 100,000 projectors around the world. It has offices in the United States, Belgium, Mexico, Australia and Hong Kong.